nevenka runway model gray dress L'Oreal 2010 melbourne fashion festival

A model on the Nevenka runway during last week's 2010 L'Oreal Melbourne Fashion Festival. Photo: Stefan Gosatti, Getty Images

Baby got back? Not in the Outback, thankyouverymuch.

Australian designer Rosemary Masic of the Nevenka fashion label ruffled feathers after announcing that she would not offer her clothes in anything higher than an Australian size 14 (a U.S. 10) on the grounds that it would "endorse unhealthy living," reports The Sydney Morning Herald.

Also, if you could please not smoke/drink/eat Big Macs or run with scissors while wearing her clothes, that'd be great.

"We don't make anything larger than a size 14 as I don't want to endorse unhealthy living," the designer told the paper.

"I am very passionate about life and serious about health. It is the most important thing we have and we should respect and look after our bodies. Size 16 and size 18 is not a healthy size to be."

Sheesh -- judgmental much?

Unfortunately, the average Australian woman reportedly runs a size 14 to 16, with many of the country's fashion designers expanding their ranges (literally) in response, according to the paper.

As we previously reported, Australian department store Myer -- which stocks Nevenka -- has begun displaying curvier size 18 and size 20 mannequins, albeit only in the plus-size department.

And while it's no secret that full-fledged obesity is unhealthy, a few curves are hardly cause for alarm.

But since "Surgeon General" Masic brought it up, we're wondering if her health crusade extends to unnaturally skinny woman, as well. Or do anorexia and bulimia not count as unhealthy? It's so hard to keep track!

Judging by the stick-thin ladies modeling the fashion line on her Website, it looks like having thighs the size of toothpicks is the picture of perfect health.

Not surprisingly, Masic's comments have irked many in the health community.

"The majority of women when they put on weight put it on around the hips and thighs and that fat is not harmful," Professor Joseph Proietto of Melbourne University told the paper.

"So it is not true that overweight women are unhealthy, especially if they eat well and exercise. In fact, there is data to suggest that a fit, exercising, overweight person is actually better off than a non-fit, lean person."

"We live in a society that is obsessed with thinness," adds Julie Parker of The Butterfly Foundation, a support organization for those with body image issues. "And often people mistakenly believe that you must be thin to be healthy.

"There are many women who are above a size 14 who are very healthy and have good self-esteem and they have a right to look as fashionable and as beautiful as anyone else.

"If they can't find clothing that meets their needs it absolutely can have a negative impact on their self-esteem and their self-worth because it sends a message that 'you're not acceptable, you're not OK, you're not attractive enough to wear our clothes, and you need to change.' When in fact it's the designers and the industry that need to change."

So how about this, Masic? If you don't want to cater to curves, that's your business. Our business, in the meantime, is going to other, more realistic designers.

For more Down Under plus-size drama, check out "Australia's Next Top Model" judge Charlotte Dawson's controversial comments.