Bar Refaeli goes French maid in the new Passioanta lingerie ad campaign. Photos courtesy of Passionata

Let the drooling begin, boys.

Bar Refaeli steams up the sheets in the fall/winter campaign for French lingerie brand Passionata.

Though she's no stranger to a lingerie shoot, Refaeli gives the Victoria's Secret gals a run for their money in the Greg Kadel-shot campaign, which has the stunner channeling her inner pinup in a series of glamorous bra and panty sets, garters, a corset and numerous boudoir-worthy pieces.

Boyfriend Leo DiCaprio is one lucky guy.

Passionata cites French couture as the inspiration for its latest line, which boasts rich shades of red, purple and midnight blue.

"The Passionata woman is a glamorous pin-up that indulges her passion for ruches, rococo flounces, gathers of fabric and masculine as well as feminine details," a company statement says.

"She is a sexy seductress who does not hesitate to show off her voluptuous curves. Although highly feminine, she never takes herself too seriously; graphic lines, fabrics such as damask, jacquard, embroidered or smooth and transparent tulle -- creating shapely cuts suggestive of curves, gratify the senses."

Most definitely. Throw in a feather duster and some thigh highs, and you've got one memorable campaign.

Note to self: Must. Do. More. Stomach. Crunches.

Meanwhile, read about Bar Refaeli's Israeli army drama.