Joaquin Phoenix means business. Photo courtesy of PETA

Joaquin Phoenix is no cold-hearted snake. In fact, he wants to protect snakes, lizards, alligators, and other exotic animals from being abused in the name of fashion.

Phoenix has just signed on with PETA to combat cruelty in the exotic animal skin trade, and specifically urge luxe brands like Jimmy Choo and Christian Louboutin to cease using the materials.

"I think you will find it hard to continue to sell exotic-animal skins after seeing just how much cruelty goes into making a single alligator or snakeskin shoe or bag," Phoenix writes in his letters to the shoe companies.

What do you think about Phoenix crusading for animal rights? Would you stop wearing snakeskin shoes or carrying a croc bag if you found out the process for harvesting the skin was cruel to animals? Leave a comment telling up where you stand on the issue.

See Phoenix's video message here.