Luster Whitening's new White 7 toothpaste with aromatherapy comes in both regular and sensitive formulas. Courtesy photo.
Since you're brushing your teeth every day anyway, why not make it a holistic healing experience?
That was the rationale that lead Luster Whitening to create their new White 7 Toothpaste, which contains 7 whitening ingredients and a blend of 45 essential oils, formulated to provide overall dental health with anti-inflammatory and anti-microbial benefits, as well as kill bad breath-causing bacteria.
"Americans think of aromatherapy as a fragrance that you use for beauty purposes. But it's medicinal," said Dr. Pénoël. "Oral health is systemic health - and by healing the mouth and caring for it with essential oils, you create a better sense of overall wellness," Dr. Pénoël added.
Priced at a surprisingly affordable $6.99 in a market where whitening toothpastes often reach double digit numbers, you can buy the new toothpaste at drugstores like CVS and Walgreens nation-wide.
The whitening addicts that we are, we couldn't wait to give this toothpaste a whirl - but were most surprised at the scent and taste of the product. Unlike the super minty flavor of most American toothpastes, this formula had a more gentle mint taste, combined with a citrus-like combination of essential oils that settled softly in our mouth. Whereas swallowing even a trace amount of regular toothpaste feels toxic and corrosive, this toothpaste had a very holistic taste and feel about it.
"It's not just oral care, it's moral care," Dr. Pénoël said of the toothpaste's plant-based ingredients and eco-friendly production process.
We couldn't agree more.