Following her steamy ads for Hudson Jeans last season -- including posing topless (with strategically placed hands) on top of a Union Jack flag -- the 18-year-old rock heiress is starring in another racy campaign for the company.
"We are making a statement as a cool brand, a cool lifestyle, with cool pieces that you want to keep forever," Hudson's lead denim designer Ben Taverniti tells StyleList.
"Georgia May Jagger being the face represents all of that -- British, superedgy, supercool girl.
"With her mom [model Jerry Hall] being American and her dad Mick Jagger being British, she is the perfect fit for us since the Hudson brand DNA is about being born in California but rooted in London."
Plus, Taverniti notes, "Georgia is one of the funniest people I know."
In the sizzling new ads, Jagger -- who recently signed on as the face of Rimmel cosmetics and appears in Versace's Spring 2010 campaign -- is shown falling off a bed in unbuttoned, superskinny white jeans and a sheer white bra.
In another, the teen wears a denim vest (with nothing underneath) and tugs suggestively at her lace-up jeans -- which we can totally see her Rolling Stone papa rocking.
Taverniti says his inspiration for the new collection comes from his "couture background in European design."
"[The] collection is for everybody," he told us. "You put your own DNA into it and you feel like you are the collection. You can have the same style denim worn by five girls and it can be totally different. That's my goal."