Joe's Jeans just announced that it has signed a $5.5 million footwear licensing deal with Burano LLC.
The three-year agreement means that Burano will both manufacture and distribute Joe's branded shoes for women.
As far as styles go, to kick things off the California-based brand is updating classics with a modern twist.
"The shoe line will reflect and embody the Joe's customer, as a fashion forward, casual woman with an independent streak," says Marc Crossman, President and Chief Executive Officer, in a statement.
The first shipment -- ballet flats updated with texture and embellishments -- hit major department stores, specialty retailers, Joe's retail locations and online outlets today.
Prices hover at $120 to $145 per pair (less than a lot of jeans cost). Currently, the Joe's site is offering ballet flats in black or white leather with rhinestones and studding (shown left).
Along with the ballet flats, which will be a staple every season, wedges, flat sandals and everyday heels will be part of the second spring shipment, launching in April.
For fall, the contemporary label promises season-appropriate boots with a vintage vibe. (We can totally see our favorite Joe's Jeans tucked into a knee-high stacked heel style.)
The fall footwear collection is expected to hit stores in July and will feature rich autumn colors along with detailing on the soles.
Clearly denim is as strong as ever; the wardrobe staple has even inspired a documentary.