It's just one of those items that is best experienced in store.
Not anymore! Miss Dior Cherie found a way to break those boundaries with its latest advertising stunt -- in the vein of Avatar and Alice in Wonderland, Dior has gone 3-D.
As reported on Style.com, Dior's new Miss Dior Cherie site brings a 3-D movie experience to your laptop, complete with instructions to print out the Miss Dior Cherie ad, ready your webcam and room lighting and install plug-in content.
If this all sounds a bit geek squad, that's because it is.
Or rather, chic geek squad.
Once the webcam takes a picture of your printout, the fun begins. It's an interactive virtual pop-up book. You can click on elements that will fill you in about the fragrance's notes (these are 3-D) or you can go to Sofia Coppola's whimsical commercial for the juice, starring Maryna Linchuk, shot in Paris.
All that's left is a girly Miss Dior Cherie iPhone app -- no doubt it's on its way.
Watch Coppola's 3-D Miss Dior Cherie commercial, below, and check out the best new scents for Spring 2010.