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Tommy Hilfiger Breast Cancer Campaign Stars Milla Jovovich Photographed by Helena Christensen

by Erin Donnelly (Subscribe to Erin Donnelly's posts)
Posted Apr 1st 2010 at 3:26PM  
2 Comments
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Milla Jovovich 2010 Tommy Hilfiger for Breast Health International campaign red handbag

Milla poses with a limited-edition Tommy Hilfiger bag. Photo courtesy of Tommy Hilfiger

Tommy Hilfiger has bagged two of the most beautiful women in the world for a charitable campaign.

Supermodel Helena Christensen photographed Milla Jovovich for the 2010 Tommy Hilfiger for Breast Health International campaign, which features a stylish red limited-edition handbag designed by Hilfiger.

The handbag -- Hilfiger's fourth for the charity -- goes on sale in Europe today, with 50% of the proceeds benefiting the Fund For Living campaign, which supports those dealing with breast cancer, according to a company statement.

"I am excited to work with Milla Jovovich and Helena Christensen in our continued support of the Breast Health International," Hilfiger says in a press release.

"With the limited-edition bag series we've been able to contribute to building breast cancer awareness, and offer our customers an opportunity to make their contribution as well."

"To be a part of such an inspirational initiative is an incredible honor, and I hope that through our partnership we can help make a difference in the thousands of lives touched by the horrible disease," adds Jovovich.

It's not the first time Christensen has joined the cause; she modeled in the 2009 campaign, while French First Lady Carla Bruni-Sarkozy starred in the 2008 campaign.

Available for 279 euros (about $378), the bag will be sold in Tommy Hilfiger flagships and select retailers in Europe.

Carry on!

Milla Jovovich 2010 Tommy Hilfiger for Breast Health International campaign red handbag

Jovovich gets sultry in a shirtdress for the campaign. Photo courtesy of Tommy Hilfiger


Meanwhile, Kylie Minogue, Sienna Miller and Claudia Schiffer have dropped trou to raise breast cancer awareness.

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Filed under: Accessories, Fashion, Celebrity, News, Designers & Brands, Celebrity Style
Tags: breast cancer, breast health international, charities, Fashionable Giving, Handbags, Helena Christensen, Milla Jovovich, models, Tommy Hilfiger
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READER COMMENTS

(2)Add A Comment

Dorothy, 5-23-2010, 5:39PM

2 stars vote downvote upReport
Dorothy

When Hilfiger gives the entire price of the bag to cancer research then I will consider it a gift ... this way 50% is just filling his pocket ... its a sale gimmick for him ..

Reply »

DANIELE, 12-11-2010, 8:36AM

2 stars vote downvote upReport
DANIELE

HI, JUST TO SAY THAT GIVING 50 % IS A LOT MORE THAN ANY OF US IS GIVING.
I ACTUALLY SEARCHE TO BUY 2 OF THOSE BEAUTIFULL RED BAGS FOR 2 BEAUTIFULL FRIENDS OF MINE THAT ARE SUFERRING FROM THAT DESEASE.IF I COULD IVE 50% OF WHAT I WORK FOR I WOULD BE VERY HAPPY, UNFORTUNATLY I ONLY CAN PARTICIPATE WITH WHAT I HAVE AND EVEN STRETCHING IT BUT IT IS WORTH 200%. TOMY HILFIGER OR ANY OTHER CELEBRETIES DO NOT HAVE TO GIVE AWAY ANYTHING THAT THEY WORK FOR. I FIND THEM VERY GENEROUS.
P.S EXCUSE MY POOR ENGLISH PLEASE.
dANIELE

»

 
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