Andy Roddick won't just be driving female fans crazy this upcoming season.

The top-ranked American tennis player -- husband of Victoria's Secret model and Sports Illustrated Swimsuit Edition's current cover girl, Brooklyn Decker -- and People Magazine's Sexiest Athlete just signed on as the face of Lacoste's newest fragrance, Challenge.

"I am proud to have represented the brand for the past five years and adding this new dimension to my role as an ambassador for the brand is a great opportunity. This fresh and dynamic fragrance represents well the image of Lacoste as a chic, sporty and elegant brand," says Roddick.

So what does one of the world's top ten tennis players smell like? Think a vibrant pop of tangerine-lemon citrus and ginger blended with a rich woody base.

You can expect to see Roddick also continue in his spokesmodel role for the crocodile brand's other products, like apparel, eyewear, watches and even a cell phone.

And when the 27-year-old isn't competing on the court or modeling his classic good looks, Roddick keeps busy advocating a host of humanitarian causes -- the most recent of which was a Haiti fundraiser organized by pal Roger Federer that raised over $200,000 for relief efforts for the post-quake nation.

Now that's the kind of winning strategy we love.

Are you in search of a new spring scent? We've rounded up the season's best olfactory offerings!