Coty Beauty will grow their ultra-successful Celine Dion pefume franchise this September with the launch of Pure Brilliance.
According to WWD, Pure Brilliance is a fruity floral scent with top notes of pear, apple, green leaves and freesia, a heart of honeysuckle and muguet, and a drydown of blonde woods.
There's a good chance the new fragrance will be a hit. Of the mega star's eight scents with Coty, five (including Pure Brilliance) are still sold and global sales have reached $850 million.
Senior Vice President of Global Marketing for Coty Beauty Steve Mormoris told WWD, "Celine is one of the biggest female singers in history, and the attachment her fans have to her and to her fragrances is astounding. Every fragrance we launch with her does well."
And Dion herself said, "Pure Brilliance is about the radiance and beauty at the heart of every woman. It's the energy within that makes every woman unique."
Look for Pure Brilliance this September at mass market retailers nationwide.
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