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J.Crew Fall 2010: Jenna Lyons Talks New Collection

by Lisa Marsh (Subscribe to Lisa Marsh's posts)
Posted Apr 2nd 2010 at 2:40PM  
19 Comments
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J.Crew Fall 2010 presentation

J.Crew's "Grey Gardens"-inspired Fall 2010 collection. Photo courtesy of J.Crew

Just as all the drool-inducing spring styles are hitting stores, mailboxes, and online, we got a sneak peek (during an editors' presentation) at what's in store for J.Crew come fall.

"Little" Edie Beale would be so proud.

Jackie O's quirky reclusive cousin, whose piled-on style and anything-goes fashion sense was immortalized in two "Grey Gardens" documentaries, an HBO biopic, and a Broadway musical, is serving as the inspiration for J.Crew's Fall 2010 collection.

"This is all about Edie Beale-goes-to-Girl Scout camp," J.Crew Creative Director Jenna Lyons tells StyleList. "There's a bit of that grandma-chic that we always draw from. There are elements borrowed from the boys, but we decided she's at Girl Scout camp."

The collection is, as usual, item-driven with great jackets -- particularly a boxy cropped one -- and vests leading the way. Of course, there is sparkle in the form of sequined T-shirts and skirts, and a new, super-featherweight lamé Jacquard tank. Trousers are full and cinched with belts, and there is a healthy representation of shorts.

J.Crew Fall 2010 presentation

J.Crew is all mixed up for fall. Photo courtesy of J.Crew

"I love shorts," Lyons admits. "I think they're so cute and sexy, and people get this idea that you can't wear shorts after it gets chilly. I happen to love that look [with tights], and it extends your wardrobe."

The predominant tone in the presentation was olive. "I'm olive obsessed," Lyons says. "My olive fixation goes back to wanting to touch on the military moment."

The Girl Scout influence also extends to accessories, hair, and makeup. "We let her earn brooches instead of badges," says Lyons. The models had a barely made-up but slightly flushed look and kind of brilliant braided bed head.

"I first learned to do a fishtail braid at Girl Scout camp," she says, adding that for the models, "We took the idea that you slept in it for three days and got twigs and flowers in your hair."

Fellow designer Phillip Lim, a friend of Lyons's, came out to show his support and check out the collection. His take? "It's so evolved," he gushes to StyleList.

Read about J.Crew's plans to go global on Net-A-Porter.
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Filed under: Fashion, News, Designers & Brands, Shopping
Tags: edie beale, Fall 2010, girl scouts, grey gardens, j.crew, jenna lyons, military, phillip lim, sequins
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READER COMMENTS

(19)Add A Comment

Bontio, 4-05-2010, 6:10AM

2 stars vote downvote upReport
Bontio

OMG, tht's awesome

Reply »

Shoefly, 4-05-2010, 6:36PM

2 stars vote downvote upReport
Shoefly

Brooches instead of badges, love it! The olive sounds great and easy to pair with a few of the brighter accessories from spring/summer.

Reply »

ro, 4-06-2010, 6:58AM

2.5 stars vote downvote upReport
ro

DINGY looking clothes. they look like they came out of a back alley

Reply »

MR TAYLOR, 4-06-2010, 10:44AM

2 stars vote downvote upReport
MR TAYLOR

Can't wait for the sales. I love shopping at J Crew but only when they have there sales.
Great buys. So usually check once a month or when I get an e mail from them.. Great time to get some good deals.

Reply »

cindi, 4-06-2010, 11:31AM

3 stars vote downvote upReport
cindi

ULGY STUFF

Reply »

abby, 4-06-2010, 2:10PM

2 stars vote downvote upReport
abby

Helena Bonam Carter dresses like this and ends up on the worst dressed list all the time. I think it looks like a bunch of homeless people who are wearing there entire wardrobe instead of carrying it. Like J. Crew not a fan of this. Especially all the layering for a hot summer. Its a hot mess. Sorry.

Reply »

San pedro, 4-06-2010, 1:01PM

2.5 stars vote downvote upReport
San pedro

Can't figure out which is uglier the clothes or the models !

Reply »

Brandon, 4-06-2010, 7:13PM

3 stars vote downvote upReport
Brandon

Looks like roadkill. Disgusting

Reply »

Julia, 4-06-2010, 1:24PM

3 stars vote downvote upReport
Julia

Icky, dingy, drab, Goodwill wouldn't accept w/price tags in place!

Reply »

franplatt, 4-06-2010, 1:28PM

2.5 stars vote downvote upReport
franplatt

Sequins and metallic fabric are never really wearable in the real world. But other than that, this look reminds me fondly of the thrift-shop chic that my generation put together back in college in the '70s. We did go for a little more variation in color, though - all-khaki gets boring pretty fast.

Reply »

Christine, 4-06-2010, 3:20PM

2.5 stars vote downvote upReport
Christine

Looks like the cast of "Annie" all grown up. The photos should show them scrubbing the floors on their hands and knees singing "It's a Hard Knock Life." J.Crew now caters to orphans??

Reply »

Ellen, 4-06-2010, 5:44PM

2 stars vote downvote upReport
Ellen

ugh, looks like everyone went to Goodwill and got dressed in the dark! What happened to the edgy but classic J Crew that the First Lady wears??

Reply »

Karine, 4-06-2010, 2:38PM

3 stars vote downvote upReport
Karine

To put it mildly, This is very bad. All I see are emaciated models wearing drab looking clothes. I woud not even allow my 16 year old daughter wearing rags like these. I ususally love J Crew but this current collection STINKS.

Reply »

Gooselvr, 4-06-2010, 2:37PM

2.5 stars vote downvote upReport
Gooselvr

C'mon J, Crew, these are pretty bad. Only the edgiest people could get away with these concoctions. I was just in J. Crew a week ago and saw really great clothing, bought some summer white jeans. Didn't see ANYTHING that resembled these hideous styles, and I use the word "styles" lightly. Is this just for shock value? Michelle Obama wears a lot of J. Crew, but may be changing her mind after seeing some of these getups.

Reply »

Elizabeth, 4-06-2010, 4:10PM

2 stars vote downvote upReport
Elizabeth

I find the clothes from J.Crew to be cheaply made; cheap fabric and poor quality.

Reply »

Peggie, 4-06-2010, 4:37PM

2.5 stars vote downvote upReport
Peggie

Horrible.

Reply »

jthomas, 5-24-2010, 9:25PM

2.5 stars vote downvote upReport
jthomas

I worked at JCrew years ago and loved the quality and colors of their clothing. I'm so aggravated at what the company has become. The clothing is drab, dingy-looking, and well overpriced. The quality of their clothing is poor--it's made in China and other third world countries just like any other cheaply made clothing, yet everything is outrageously priced. At this point, buying their clothing is nothing more than a status symbol and sign of having more money than brains. The truly stylish and classy can look elsewhere for their fashions and not get wrapped up in a brand name.

Reply »

Becky, 7-07-2010, 7:56PM

2 stars vote downvote upReport
Becky

I'm really disappointed with the fur in this collection! I thought that J Crew was better than this. Style-wise and fur-wise.

Reply »

Elizabeth, 7-10-2010, 1:51PM

2 stars vote downvote upReport
Elizabeth

I think that this collection is absolutely brilliant! It captures the essence of it's inspiration (Eddie Beale and Grey Gardens) to a T and was very well executed. It is what fashion should be: daring, fun and original, and I particularly like the feminine fabrics paired with the masculine silhouettes. I am very much looking forward to getting my hands on several of the pieces! Additionally, given that this was a styled shoot, I think that it is only meant to serve as inspiration for customers and not necessarily a uniform for the fall. It is, afterall, merely an exaggeration of upcoming trends. I hardly think that J Crew would expect its more conservative consumers to show up to an office party with a hunting jacket over their cocktail dress, but I do think the shoot gives a lot of great ideas of how to incorporate some whimsy into an every day look.

Reply »

 
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