Are you ready to get footloose?
"Take off your shoes and spread the word," a tree-climbing Bell says in the video.
According to the ethically minded shoe company, poverty-stricken children risk infection and disease thanks to cuts they endure while working barefoot.
"By imagining a life barefoot, we can all contribute to the awareness of these conditions," TOMS says in a statement.
Surely that's worth leaving your Louboutins at home for one measly day, right? Right?
Additionally, the brand -- which donates one pair of shoes to a child in need for every pair sold -- is selling T-shirts for the cause, including one from Threadless designer Budi Satria Kwan, who won a design challenge hosted by the company.
To pledge your support, join an event or learn more, visit OneDayWithoutShoes.com.
Meanwhile, check out Tommy Hilfiger's new campaign to raise breast cancer awareness.