The retailer's summer offerings are hitting stores now, and not surprisingly, the collection is swim-heavy.
Stores are being transformed into wonderlands of water with giant clear-blue backdrops -- actually a car-wash curtain -- taking the place of the wet stuff.
And while the company is still playing up its SuperModelquins -- Michelle, Heather, Kelly, Eva, Josh, and even the little girl, Rita -- displays will include their (kind of disturbing) headless cousins in swimwear.
With beach wear and the new Old Navy activewear taking center stage, women's sportswear was almost an afterthought.
Still, there were some pieces that this retailer is bound to sell mountains of, including rompers in knit and woven stripes, tanks with heavily embellished and beaded necklines, and a great group of drawstring shorts, skirts, and pull-on pants in up to five colors.
For men, the look was driven by board shorts and linen button-down shirts in 10 colors.
As usual, the children's looks were supersweet, shrunken-down versions of the adult clothing, but with a ballet-inspired tulle–trimmed swimsuit added in to up the cute factor.
The prices are quite sharp: Women's swim separates are $16.50 to $19.50 each for tops or bottoms, and one-pieces are $29.50. Linen short-shorts are just $12.50, while men's board shorts are $19.50.
For accessories, classic flip-flops, which Old Navy sells year-round, are still just $5; the retailer's new beach towels are well priced at $12.50 each; sunglasses are just $9; and a really great, slouchy canvas bag is only $16.50 and available in 10 colors.
If summer is your season, check out what Karl Lagerfeld has up his sleeve for next year.