But as the surprising results of an in-depth 2000-woman survey conducted by Pantene reveal, that's just scratching the surface.
For example, when presented with the opportunity to gain 10 or more IQ points or getting great hair for a lifetime, 57% of women chose getting great hair. And women are even willing to sacrifice some pretty delicious treats for silky smoothness - 27% were willing to give up chocolate for good hair, while 32% would stop texting forever.
A whopping 91% of women claimed they had a serious issue with their hair, with frizz leading the list of complaints at 46%. The second biggest offender? 'Boring' hair - which weighed in at 41%.
"We constantly hear from women about how they are frustrated with their hair. Women want their hair to look great but they also have busy lives, and it can be a challenge to find the products that work best for them," said Julie Marchant-Houle, Pantene's marketing director.
In fact, it was the time-strapped moms who were least satisfied with their hair; while 52% of women said that overall, they were content with their strands, 60% of the unhappy customers were moms. Believing you have bad hair can even affect social interactions, as 34% of moms admitted to refusing picture-taking moments for fear of embarrassment by their hair, while 75% of moms with children under the age of five reported feeling 'sick and tired' of their style.
Yes, you read that right.
Hair type can make a big difference in the styling satisfaction of women. More than any other type, 58% of gals with fine hair cited unhappiness with their style, while medium-thick locks had the highest rate of pleasure at 63%. Could it be the bed-tousled, voluminous locks of screen sirens and lingerie models who have set the preference for a thicker texture with body?
A nearly unanimous 94% of curly-haired ladies name frizz as their number one issue, with 32% of all women with curly hair having refused to go outside at some point in their lives for fear of the weather causing a insta-pouf moment.
But it's not just the curly girls who keep away from hair-wrecking environments. When it comes to working out, showering or jumping into a pool at a party, 59% of women across the board are willing to skip out in order to keep their hair looking good.
Clearly, fighting bad hair days is one of womankind's greatest ills.
What would you be willing to give up for a lifetime of amazing hair?
For pro tips and easy-to-follow videos on the best way to style your hair type, visit StyleList's Hair Basics sections.