The scene at the CEW Product Demonstration. Photo: Courtesy of CEW, Inc.
StyleList attended the CEW Product Demonstration last month, where we sniffed and smoothed on about 550 new beauty products from 300 brands that continue to push the boundaries of value and innovation. The demo is in lead up to the CEW Awards in May, which honors the years best beauty launches and is considered to be the "Oscars" of the beauty industry.
The organization has narrowed down the competitive "Indie" category to 5 finalists that include Cover FX, Living Proof, MoroccanOil, Oribe Hair Care, and Oscar Blandi Haircare. (See the rest of the nominees here)
The winner will be determined in a special vote by the CEW Board of Governors, with Linda Wells, editor-in-chief of Allure announcing this year's winner at the CEW Beauty Awards Luncheon on May 21 at the Waldorf-Astoria New York.
Speaking of winners, we are giving two lucky readers a chance to win a goodie bag overflowing with a selection of products from this year's CEW Beauty Award contenders. Packed with over 60 new products, it's the ultimate beauty junkie giveaway!
Here's how to enter:
- To enter, leave a confirmed comment below telling us what's your favorite beauty product.
- The comment must be left before 5 pm ET on April 19, 2010.
- You may enter only once. Two winners will be selected in a random drawing.
- Two winners will receive one Goodie bag (valued at $900 each).
- Open to legal residents of the 50 United States, the District of Columbia and Canada (excluding Quebec) who are 18 and older.
- Click here for complete official rules.