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M.A.C. Creates Custom Mascara Exclusively For Nordstrom

by Lisa Schweitzer (Subscribe to Lisa Schweitzer's posts)
Posted Apr 9th 2010 at 11:15AM  
2 Comments
Share

M.A.C. Opulash Mascara. Photo: Nordstom.com

Look out for the latest in beauty matchmaking.

Nordstrom (known for its comprehensive beauty selection) is teaming up with M.A.C. to launch their new Opulash Mascara this month.

What's so special about this limited-edition item?

The extra-large brush with a tapered end combined with the volumizing formula make lifting, coating and separating each and every lash (even at the inner corners) a snap. The technologically-advanced fibers grab each lash at the roots and hold it through to the ends for a smooth, even finish. And the tapered tip makes it easy to coat the lashes at the inner corners.

No more Tammy Faye fringe. One coat and you're good to go.

Grab Opulash (at $14 each, we'll take two!) while you can; You can pre-order starting April 12 on Nordstrom.com and in stores, and they officially go on sale April 22nd. But act quick, these beauties will only be around through May 27.
Read All Comments
Filed under: Beauty, News, Makeup, Shopping
Tags: Mac, MAC cosmetics, MAC Opulash Mascara, MacCosmetics, MacOpulashMascara, mascara, nordstrom
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READER COMMENTS

(1)Add A Comment

Shoefly, 4-10-2010, 10:56PM

2 stars vote downvote upReport
Shoefly

Hmm, this is pretty vague. What really makes this mascara different? Large brush, tapered end... a lot of brands have that. How did MAC tweak the formula? What makes it special?

Reply »

 
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