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'Shear Genius' Winner Brig Van Osten on Her Surprise Victory and That Bow

by Beth Cooney Fitzpatrick (Subscribe to Beth Cooney Fitzpatrick's posts)
Posted Apr 9th 2010 at 9:55AM  
26 Comments
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brig van osten shear genius winner confetti

Brig Van Osten's crowning moment. Photo courtesy of Bravo

With her Minnie Mouse hair bows and knack for crazy 'dos (laminated locks and chartreuse highlights anyone?), hair stylist Brig Van Osten was never the front-runner to win season 3 of Bravo's "Shear Genius."

Rival cast members made it clear that Van Osten was (sniff!) barely worthy enough to be their shampoo girl, but the determined stylist -- who took out loans to cover the cost of running her Simi Valley, Calif., salon while she was competing -- never waivered in her belief that she could win.

In fact, Van Osten wowed fashion designer Henry Duarte with the laminated chartreuse and magenta hair she produced for a runway show.

Her inspiration, comic books, just happened to hit home with Duarte, who had begun collecting them on a recent trip to China. Van Osten's instinct to please the edgy designer earned her the title "Shear Genius."

Still, she admits her win was controversial. Judge Jonathan Antin absolutely hated her finale hair. He was overruled by a panel that included host/judge Camila Alves, Allure Editor-in-Chief Linda Wells, and master colorist Kim Vo.

StyleList caught up with the 34-year-old Van Osten -- who quietly watched and celebrated her $100,000 victory with a few cast mates in New York City -- right before she flew home to her salon, the Play Hair Lounge, for a "full book of weekend appointments."

We're certain she'll soon have a waiting list of even more daring customers.

StyleList: So, the owner of a humble Simi Valley salon goes and wins "Shear Genius." Were you as surprised as some of your competitors were?
Brig Van Osten: They positioned me as the girl from the sticks, who couldn't possibly win. I had been doing great hair for years, but they chose to see me as someone who had no background or talent. Simi Valley isn't the sticks.

There are more than 150,000 people. We have cows, but we got a mall three years ago too! And I have a very sophisticated clientele and staff who have always appreciated and supported what I do.

SL: Your competitors seemed to be all about their celebrity clienteles and big-city backgrounds.
BVO: I have that kind of background too, but I just didn't go on and on about it like they did. [Van Osten's work had been featured in magazines as well as on TLC's "What Not to Wear."]

I do hair because I'm a creative person and it pays the bills. The clients I value most are the real ladies who come into my salon, who aren't famous, who just want to look fabulous. They built my business. The only thing a celebrity client is to me is someone who is more difficult and demanding.

SL: Please explain your affection for those giant hair bows.
BVO: The story with the bow is that I got it at Forever 21 for $4.80; I put on the bow and people just reacted differently to me. They looked at me like, "She's just here because she's crazy and wants attention. She's not going to win." I felt like I kind of had everyone "under my bow." They didn't realize how serious I was, so the bow became part of my strategy.

SL: You did some outrageous hair on the show. Would you ever do that for your real clients?
BVO: If it was what my client wanted, absolutely! But remember, "Shear Genius" was TV. What a boring show if 12 stylists had spent weeks working on the perfect blowout! The hair I did for the finale was crazy, but it's a big world with a lot of people in it much sicker than I am. I think I did some really cool hair.

SL: Jonathan Antin was not shy about expressing his distaste for what you did at the finale.
BVO: He didn't know what to make of me. What surprised me is I did this model [earlier in the competition] who was kind of a disaster, so right before the photo shoot I dumped a bottle of water over her head.

He loved that, but it was probably the whole look of the dripping-wet girl in a bathing suit. People ask me if I hate him, but I don't. I respect that he didn't like it. The editor of Allure told me she'd never seen anything like it and loved it. I'll take that praise any day.

SL: Give us your best hair-care advice?
BVO: Make peace with what is growing out of your head. Don't spend six hours with a flatiron trying to straighten it. Take me. I was born with like three hairs on my head. I don't have that thick, glorious hair like Camila Alves. So if I want that Camila hair, I clip a few extensions in. Also don't listen to your friends or trends! If you want a bow, do it!

SL: What's next for you?
BVO: I'm not going to go crazy. I am going to be giving a lot of advice about hair and fashion on my Web site, BrigKnowsBest.com, but I had a very intense experience, and I just want to go back to my salon for a while and get grounded.

Hooked on hair? Check out the new reality show that's giving Snooki's pouf some stiff competition.
Read All Comments
Filed under: Hair, News
Tags: Brig Van Osten, Camila Alves, hair bows, Hair Stylists, Henry Duarte, Interviews, Jonathan Antin, Reality TV, Salons, Shear Genius
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READER COMMENTS

(26)Add A Comment

Samantha, 4-09-2010, 8:33PM

2 stars vote downvote upReport
Samantha

As a stylist myself, it seems to be the trend these days, the crazier the better. Stylist are bypassing technique and using the excuse of "creativity" for their lack of education and skill. Anyone can take a bottle of hair glue and a track of hair and elongate someone's hair. But it takes someone with an eye for what is flattering and a sense of style to create something tasteful yet unique.
There is a difference to some between positive attention and negative attention. However, to some, any attention is positive attention. Hence, mustard yellow hair color.
Sadly, there is a difference in salon styling, red carpet event styling, hair show styling, etc. And many times technique is overlooked due to the outcome of the overall finished style. It may look good for the photo shoot, the stroll down the red carpet, or the strut down the runway, but would it last to the next photo? Down the red carpet and to the after party? Through all the thirty second, behind the scenes, outfit changes?
Shear Genius is one of my favorite shows. Not only is it entertaining, but it's educational for stylists. However, as far a Brig winning, I've learned one thing: in this industry, it's not what's on the inside that counts, it's what's on the outside. Because what's on the inside will soon come tumbling down due to lack of education and skill.
You can read a book on how to fly a plane, but it doesn't make you a pilot.

Reply »

krussrn, 4-09-2010, 11:33PM

3 stars vote downvote upReport
krussrn

Congrats to Brig! The most distasteful thing about the whole competition was the bullying from Matthew and Janine. They reminded me of snobby high school cliques who always picked on anyone who might be a little different or who dared to threaten them. Janine might have thought her pixie looks would get her through. Matthew just thought he couldn't be beat. Well, Brig, you helped all the seemingly "underdogs" to stay the course and keep their eye on the prize.

The best part about the competition was watching how humble and real you were when you were announced as the Shear Genius winner!

Reply »

Vickie, 4-21-2010, 12:16AM

2 stars vote downvote upReport
Vickie

I'm glad Brig won.I think Janine would be great at another reality show call it Sore Loser!! Karma bit you Janine!

»

THERON, 4-10-2010, 12:10PM

2 stars vote downvote upReport
THERON

What a huge disapointment that Brig wins the competition, how can she win when she didnt even use the models hair. She has no talent. your comment to Mathew and Janine with the dollars should have gotten you thrown out of the contest. I will give you props for being sly with your bullying to the other talented designers too bad the judges didnt see this. Mathew and Janine will go much further then you could ever go, they are true Sheer Genious.

Reply »

krussrn, 4-11-2010, 2:57AM

3 stars vote downvote upReport
krussrn

Theron, even though I respect your right to have your own opinion about who should have won, you're mistaken about who the bullies were this season. Matthew and Janine were constantly taunting and making crude remarks about Brig (and others). Of the two, Janine was probably the worst. Not everyone has to like everyone around them, but as an adult we should at least be mature enough to respect differences. Perhaps if Janine and Matthew had focused on their own hair styles they would have had better results.

The challenge was to enhance the clothing designer's vision by finishing his head to toe looks with creative hair design that was as trendy as the clothing, yet not overshadowing each design as the model presented it on the runway. This was NOT a hair show! The hair stylists were being judged not only on their individual creativity, but also on how well their total overall hair designs complimented without upstaging the clothing designs, all the while weaving a unified story with hair as one of the characters and the designers clothing as the main character. Brig was the only one of the three hair stylists who was able to pull it off. Actually Matthew had a few very strong looks, especially a couple of the mohawks, but failed to deliver a complete storyline. Janine's styles were boring and repetitive. Furthermore, designers want THEIR designs to be the focus, not the hair.

CONGRATULATIONS to Brig for creating unique, unforgetable, beautiful runway styled looks!

»

Monica, 4-11-2010, 3:51PM

1 star vote downvote upReport
Monica

I'm sorry, did I miss something.... I thought this was a HAIR style competition. What kind of politics are the judges playing???

Janiine, I loved yours and Matthews, one of you should had won. You do know that we're all your fans.

Reply »

Bern, 4-11-2010, 2:33PM

2 stars vote downvote upReport
Bern

Saying Brig is a "genius" hair stylist is like saying Andy Warhol was an artistic genius.
They both had a knack for the outlandish and the garish - but true artistic talent? The ability to produce something beautiful, inspiring and meaningful? My dog could do as much. In our current culture, "shock" often seems to have more value than substance and beauty (at least on TV), so I guess it is no surprise that Brig won. I think Jonathan despised Brig for her dismissive attitude towards the judges - don't blame him.

Reply »

Pamela, 4-11-2010, 3:05PM

2 stars vote downvote upReport
Pamela

I didn't like Brig's work from the beginning, but I kept thinking as it got closer to the finale that maybe she would do something that would win me over. I thought her so-called "styles" were absolutely awful. The main problem I have with it is that she didn't actually do any hairstyling whatsoever. Anybody can take hair pieces, color them, and put them in plastic - I don't see where talent came into play at all.

Reply »

colleen, 4-11-2010, 7:37PM

2 stars vote downvote upReport
colleen

i'm a hairstylist and i used to love shear genius for the same reasons as samantha, it's entertaining, educating, and inspiring. after watching this season, though, i won't be watching anymore. brig may have some talent but not enough to be shear genius. people think they can do something wild and weird and that makes it okay to have sub-par skills.

combine the tragedy of the final episode with the unintelligible accent of the host and it equals a no go for me. so sad.

Reply »

Louise, 4-11-2010, 4:13PM

2 stars vote downvote upReport
Louise

Brig was kept in the competition because she created 'drama' on the show. It made for better TV; and then the judges had to justify her being there and gave her the prize. She should have gone home in the VERY begining. I will not watch this series again.

Reply »

Amber Weis, 4-11-2010, 4:52PM

2 stars vote downvote upReport
Amber Weis

Her work was featured on What Not To Wear...??? No, Brig's OLDER SISTER was featured on What Not To Wear as a CONTRIBUTOR, and Brig was the snipey little sister with a fake tan and bleach blonde hair in a pastel sundress talking about how her sis needed a more sophisticated style... maybe she should take her own advice...

Reply »

David, 4-11-2010, 5:05PM

2 stars vote downvote upReport
David


Brig is and always was a joke. If she thinks those silly bows did anything over then make her a laughing stock she's fooling herself. She got through on shock value alone. She showed over and over that her actual hair styling skills are average at best. Today's culture is more interested in the whacky and crazy then real talent. It's pretty sad.

Reply »

Talia Ware, 4-11-2010, 4:59PM

2 stars vote downvote upReport
Talia Ware

This show was a joke! The gave her the win because of the "GaGa" craze..all costume..no style no fashion just crap! She just put their hair back and added pieces. No actual hair styling was done. The "feathering" that was done with the fake hair was not even her idea. Orlando gave it to her during his walk thru. Which gave her unfair advantage and credit. Total Bull S**t. Will never watch this show again.....done!

Reply »

Sherry, 4-11-2010, 5:05PM

2.5 stars vote downvote upReport
Sherry

I found Janine to be a real witch. She was always rolling her eyes and making prune faces. . I wanted anyone to win but her. I thought Brig was interesting and fun. Not sure if I'd want her to do my hair but she sure wasn't a run of the mill contestant and made watching fun.

Reply »

Beth, 4-11-2010, 5:23PM

3 stars vote downvote upReport
Beth

Brig certainly deserved the win. The "real" hairstylist in the bunch, Kim Vo, LOVED her work because it was completely original. Was it street ready? HELL no. But it was runway ready, which is what it needed to be.

Now for the mean girls.. Matthew wasn't as vocal as Janine, he let her look bad whilst he fanned her anger. She's another story altogether. Janine got pissed off every time she didn't win a challenge or anytime someone said anything nice about Brig. When she went off on Brig in front of the judges, she showed how classless she was. You don't do that in a competition. It makes you look petty and spoiled. Brig showed her class by not screaming back at Janine. She took everything the judges and other competitors dished our and stayed true to herself.

Reply »

krussrn, 4-12-2010, 2:36AM

2.5 stars vote downvote upReport
krussrn

Beth, you're oh so right! Eventually the judges saw through the pettiness of Janine and Matthew's schoolyard antics.

Brig, if you're listening: You're always going to have critics and those who think they could have done better. There are always going to be those whose only way to face perceived defeat is to tear down others. No one will ever be able to win over everyone. The only thing any of us can do is what we do best without stepping on others to get there.

Someone had to win and two people had to leave. No one "lost" because they were all very talented, each with their own individual strengths and weaknesses. It's always best in any situation when everyone involved treats everyone else with the same level of respect that they want to receive for themselves. I'm not a big fan of Jonathan Antin, but I respect his opinion as well as his right to voice that opinion.

No one is being forced to watch or not to watch any of these reality TV shows, but to say you'll "never watch again" just because you disagree with the outcome is almost as childish as Janine's spoiled tantrums.

»

Samantha, 4-13-2010, 7:11PM

2 stars vote downvote upReport
Samantha

No disrespect Beth, but Kim Vo also looks in the mirror everyday and thinks his lips look good too.... And his specialty is color. Which means he probably hasn't touched a pair of shears in decades since he's probably 103 under all that botox.

»

Tara, 4-11-2010, 5:53PM

2.5 stars vote downvote upReport
Tara

Anyone who doesn't "get" what Brig did to win doesn't get high fashion.

The whole idea and challenge in the final show was to EMPHASIZE the DESIGNERS collection for a runway show. Brig ASKED the designer what his influences were and she took his comment of Japanese comic books to the next level. I would be willing to bet that the designer also likes Anime comic books as well.

Anyone who doubts what she can do or what she is capable of should go onto yelp dot com and read about her talents...go to her salon website and read her testimonials.

Reply »

Laura, 4-11-2010, 7:21PM

2 stars vote downvote upReport
Laura

She'd NEVER touch my hair.

Reply »

ScottCR1969, 4-11-2010, 7:43PM

2 stars vote downvote upReport
ScottCR1969

Putting scotch tape in someones hair isn't styling. Brig did terrible in almost all of the challenges and Matt and Janine won the most. Did the judges forget all that on the last show? And lets face it Camilla's hair looked like crap for most of the show too so who is she to judge. I know sometimes tv shows edit things to make people look like the bitch or the one who is picked on so I cannot judge them on personality but on talent I thought Matt styled hair the best and Janine was a very close second and no way no how did brig do anything good. Being weird or coming up with a weird idea doesn't make you a hair stylist. Training and experience does, I don't care if she owns a salon. I'll never watch the show again because the judges are terrible.

Reply »

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