With four of the most brand-conscious ladies around, it's impossible to think that generic sparkle would do.
Continuing a long-standing relationship, Swarovski has partnered with Warner Bros. Pictures to provide "Sex" with sparkle on screen and off.
You'll see Swarovski acting as a crystal chandelier in Carrie's (Sarah Jessica Parker) dressing room/closet, on crystal-studded handbags the women carry, and as a champagne flute sipped by Mr. Big (Chris Noth).
But these attention getters are also showing their range, mainly as a breathtakingly bedazzled wedding cake (left).
In addition, more than 800 Swarovski boutiques worldwide will transform their windows in support of the film's May 27 release, with displays that allow shoppers to accessorize like their favorite "SATC" character -- Carrie, Miranda (Cynthia Nixon), Samantha (Kim Cattrall), or Charlotte (Kristin Davis).
"It is an honor to be involved in one of the most anticipated movies of 2010," Nadja Swarovski, vice-president, international communication for Swarovski said in a release.
"Swarovski is the perfect fit for the fabulous foursome and represents everything the movie evokes: fashion, glamour, femininity, and a strong sense of personal style."