Bruce Willis

Bruce Willis is set to enter the fragrance market with a cologne launching this summer. Photo: Getty Images

"Cop Out" star Bruce Willis is making his foray into celebrity fragrances.

The A-list actor recently signed a fragrance deal with German cosmetics maker LR Health & Beauty Systems, reports WWD, and will launch his first scent this July throughout North, Latin and South America, China, Japan and India.

Willis' new business venture comes surprisingly swift on the footsteps of ex-wife Demi Moore fronting Helena Rubenstein's perfume, Wanted.

Do we smell a little competition?

Either way, we're looking forward to sniffing Willis' debut cologne, which we really hope is called Moonlighting!

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