The A-list actor recently signed a fragrance deal with German cosmetics maker LR Health & Beauty Systems, reports WWD, and will launch his first scent this July throughout North, Latin and South America, China, Japan and India.
Willis' new business venture comes surprisingly swift on the footsteps of ex-wife Demi Moore fronting Helena Rubenstein's perfume, Wanted.
Do we smell a little competition?
Either way, we're looking forward to sniffing Willis' debut cologne, which we really hope is called Moonlighting!
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