• Style
  • Women
  • Huff/Post50
  • Weddings
  • HealthyLiving
  • Divorce
  • Parents
  • Sign In / Register
  • stylelist home
  • huffpost style
  • FASHION
    • Departments

      Fashion News Fashion Features Fashion Trends Designers Models Accessories
      In The Market For Intern Diaries Step Into My Office Object of My Affection Stylelist Network Stories

      Featured

      Can You Guess The Child Model's Famous Aunt? Can You Guess The Child Model's Famous Aunt?
      Vintage-Obsessed Blogger Shares 18 Recent Finds Vintage-Obsessed Blogger Shares 18 Recent Finds
      Pinterest Cracks Down On Thinspirational Images Pinterest Cracks Down On Thinspirational Images
  • BEAUTY
    • Departments

      Beauty Basics Beauty News Beauty Features Beauty Trends Uptown Downtown Makeup Healthy Beautiful You
      Skin & Body Fragrance Nails Facetime The Unexpected Icon

      Featured

      Do You Use A Facespray Like This Yoga Instructor? Do You Use A Facespray Like This Yoga Instructor?
      Morgan Spurlock Waxes Philosophical On Mantyhose & Manscaping Morgan Spurlock Waxes Philosophical On Mantyhose & Manscaping
      PHOTOS: Cameron Diaz's Life In 54 Looks PHOTOS: Cameron Diaz's Life In 54 Looks
  • HAIR
    • Departments

      Hair Trends Hair How To

      Featured

      The Hair Doctor Is in: Consultation Is Key The Hair Doctor Is in: Consultation Is Key
      Guess Which Beauty Treatment She Gave The President Guess Which Beauty Treatment She Gave The President
      Can Pink Hair Look Sophisticated? Can Pink Hair Look Sophisticated?
  • CELEBRITY
    • Departments

      Style Evolution Look Of The Day Uptown|Downtown A Look Back

      Featured

      How Donna Summer Helped Me Through College How Donna Summer Helped Me Through College
      PHOTOS: Cameron Diaz's Life In 54 Looks PHOTOS: Cameron Diaz's Life In 54 Looks
      PHOTOS: 27 Stars Who Look More Beautiful Without Makeup PHOTOS: 27 Stars Who Look More Beautiful Without Makeup
  • CULTURE
    • Departments

      Art & Design Film Music Books & Magazines

      Featured

      How Long Does It Take To Become Mrs. Don Draper? How Long Does It Take To Become Mrs. Don Draper?
      5 Things This Hot New Musician Can't Live Without 5 Things This Hot New Musician Can't Live Without
      PHOTOS: SXSW Street Style PHOTOS: SXSW Street Style
  • FASHION WEEK
    • Departments

      Fashion Week Spring 2012 Fashion Week Fall 2012

      Featured

      Fashion Intern Tells All From Behind The Scenes At Two British Magazines Fashion Intern Tells All From Behind The Scenes At Two British Magazines
      Prada's Take On Ombre Prada's Take On Ombre
      The Intern Diaries: Behind The Scenes At A British Magazine The Intern Diaries: Behind The Scenes At A British Magazine
  • VIDEO
  • STYLELIST NETWORK

DressBarn Debuts a Stylish New Look

by Lisa Marsh (Subscribe to Lisa Marsh's posts)
Posted Apr 15th 2010 at 12:00PM  
22 Comments
Share

Belted Sheath Dress, DressBarn, $39.99. Photo courtesy of DressBarn

DressBarn has been in business for nearly 50 years, but the retailer is working on looking new again.

The company is embarking on an ambitious remodeling program to make its stores lighter, brighter, and more inviting, with its dressing rooms becoming locations of envy.

In addition, the company is taking stock in what it values as its greatest asset: its customers.

"Our customer is a working mom, we know that," Donna Baccollo, the retailer's senior marketing manager, told StyleList. "She does not have a lot of time for herself and is budget conscious."

The remodeling and revising of store services is meant to make it much easier for this woman to shop at DressBarn.

"We do anything we can to enhance her experience -- we know what she likes, greet her by name, whatever we can do," Baccollo says. "She's a real person and we want to be affordable to her."

To celebrate the reopening of its Sixth Avenue location in New York City, DressBarn brought celebrity stylist Nicole Brewer into the store and invited some of its best customers to be styled by the pro.

Offerings at the newly renovated store at 46th Street in Midtown Manhattan were sharply priced, and there was rack after rack of dresses (of course), most costing $34.99.

Shirts
were in the $26.99 range and one pencil skirt was a mere $29.99. Two-piece suits were priced at $139.99, and everything was available in petites, regular women's sizes, and plus sizes.

Brands included DressBarn's own label as well as Calvin Klein white label and Jones Studio from Jones New York, among others.

Meanwhile, check out another fashion company that just got a modern makeover.
Read All Comments
Filed under: Fashion, News, Designers & Brands, Shopping
Tags: calvin klein, donna baccollo, dressbarn, jones new york, nicole brewer, remodeling, stores
Share

Style Around the Web

ImaxTree

ImaxTree

  • Make Up Tips For Girls With Glasses - Refinery29
  • How Celebs Work Red Into Their Wardrobe - FabSugar
  • Celebrity Wardrobe Malfunctions - The Daily Beast
  • Deodorants that Actually Work - Daily Candy
  • Would You Wear Long-Sleeve Shirts As Skirts? - The Frisky
  • Tricks That Guarantee Gorgeous Hair - Daily Makeover
  • Celebs Have Us Seeing Stars - People Style Watch

Related Videos

by 5min
  • Buying a Wedding Dress from a Store Buying a Wedding Dress from a Store Play Wedding Dresses: Wedding TV a major store buyer for a major chain store to find out how an off the peg wedding dress can be just as impressive and personal as a bespoke one. Other members of the bridal party are not overlooked either.
  • How to Make Dijon Vinaigrette Dressing How to Make Dijon Vinaigrette Dressing Play Although you can purchase salad dressing at every grocery store in America, we recommend you make your own! It's really easy to put together a quick vinaigrette that's healthier than a store-bought counterpart because you control the ingredients that go into the dressing. Our everyday vinaigrette is a simple mixture of mustard, garlic, lemon juice, and olive oil. Watch the video now to learn how it's made, then print out the recipe and experiment with it at home.
  • How to Make 3 All-Natural Salad Dressings in 3 Minutes How to Make 3 All-Natural Salad Dressings in 3 Minutes Play Yogi Marlon, The Enlightened Cook, teaches you how fast and easy it is to have all natural salad dressings. You'll save money and give up sugar and preservative-laden, store-bought dressings forever when you taste how naturally delicious these dressings are.
  • How to Choose a Maxi Dress How to Choose a Maxi Dress Play Have you ever seen a beautiful flowing maxi dress in the store window that you couldn't live without, and wondered How on earth would I glam that up? or What season should I wear that in? Well, here are your answers to the mysteries of the Maxi Dress: how to wear it, when to wear it, and what to pair it with. This video will help you choose the perfect maxi dress to flatter your figure and update your wardrobe for any season.

READER COMMENTS

(22)Add A Comment

Dee, 4-15-2010, 8:04PM

3 stars vote downvote upReport
Dee

Dress Barn is great for us 40 ish women :) but they need to get an online shopping site. It would be easier to order online. they are one of few who still do not offer online shopping.

Reply »

Ilene, 4-15-2010, 8:48PM

2.5 stars vote downvote upReport
Ilene

Dress Barn needs to open up in Boca Raton, Florida!!!!

Reply »

Barbara, 4-15-2010, 9:25PM

2 stars vote downvote upReport
Barbara

I used to buy a lot of clothes at Dress Barn but don't anymore because their clothes don't fit me anymore. I need short pants and they have a very limited supply. Most of their pants are way too long. Why should I spend money on clothes and then have to go somewhere else to have them shortened so that I can wear them? Their styles have changed from the 50 and above age styles to the younger styles. I will not shop there anymore. Also most of their clothes are for very large people or small people. I wear a size 14 and it is hard to find and their clothes run large so you had better try them on or they will probably be too big.

Reply »

Barb, 4-15-2010, 9:56PM

2 stars vote downvote upReport
Barb

How about lowering the prices a bit too? I only buy for special occasions. Yes, they tend to sell slacks that are too long, and I'm short. Also, the styles/colors I like are in the Misses sizes, but not in the larger sizes. A problem as with other stores, doesn't anyone carry small size shoes any more?

Reply »

p dean, 4-15-2010, 9:44PM

2 stars vote downvote upReport
p dean

Dress Barn saved the lives of alot of women who loved the Robinsons-May store. I have found that some of their clothes don't wash well, even when washed delicately, but I still find things that are stylish and not made just for great grandma.

Reply »

mssolange, 4-15-2010, 10:10PM

2 stars vote downvote upReport
mssolange

The clothes are nice but it gets disheartening to read "hand wash, lie flat" on tag after tag. That is not working mom friendly. Washer/dryer please.

Reply »

lily53196, 4-15-2010, 10:18PM

2 stars vote downvote upReport
lily53196

Dress Barn? Around here the stores are divided into "women" for larger sizes and "misses" with most sizes 6-10-maybe a 12 here and there with seldom a size 12 let alone a 14. The styles and fabrics tend to be cheap/garish and not what I could wear to work or to a social event. I'd rather pay more or watch for sales at other stores like Coldwater Creek.

Reply »

midge, 4-15-2010, 10:20PM

2 stars vote downvote upReport
midge

Now if they could just get rid of that smell. Yuk. They shouldn't allow employees to bring stinky lunches in the store it is really disgusting. Gross!

Reply »

Tiffany, 4-16-2010, 1:16PM

2 stars vote downvote upReport
Tiffany

Employees don't get to leave for lunch often. What would you suggest they do instead? Go hungry?

»

Randy, 4-15-2010, 10:40PM

2 stars vote downvote upReport
Randy

Who are those to fat prostitutes in the picture ? Now that is just plain Ghetto !

Reply »

judy, 4-15-2010, 10:53PM

2 stars vote downvote upReport
judy

I don't mind the store I just wish they would change the name. It brings to mind images of cows shopping for clothes!

Reply »

Rain, 4-16-2010, 10:04AM

2 stars vote downvote upReport
Rain

LOL I always thought that too. Plus the clothes there are ugly.

»

ANNE GARRISON, 4-15-2010, 11:07PM

2 stars vote downvote upReport
ANNE GARRISON

seniors looking for dresses with out waist lines. I wear size 20 for waiste but 16 for top. Summer sun dresses also needed.

Reply »

SUKA1048, 4-15-2010, 11:06PM

2 stars vote downvote upReport
SUKA1048

To Barbara and Barb: If you are short, you can always shorten the pants. It is not a big deal to hem pants, you can do it yourself. However, if you are tall like me, it is very hard to find pants that are long enough. You can't add fabric if they are too short. Most stores only sell petite and average sizes. You might find some at Kohl's if you get there the day they put the merchandise out, but Dress Barn is one of the few stores where I can find pants that fit.

Reply »

Jeanie, 4-16-2010, 12:28AM

2 stars vote downvote upReport
Jeanie

DressBarn is my favorite,

Reply »

Gloria Balogh, 4-15-2010, 11:44PM

2 stars vote downvote upReport
Gloria Balogh

I have been so lucky to shop at Dress Barn. They have the nicest jackets ! Also when you enter the stores here the clerks are very courteous and helpful. Just like it used to be when you entered a store. They also have pretty sweaters and dresses.
Love that store !

Reply »

Jackie, 4-16-2010, 12:42AM

2 stars vote downvote upReport
Jackie

I have to agree with Judy. I've never been inside a Dress Barn but the name really bothers me. We aren't a bunch of farm animals in need of clothes.

Reply »

lorraine, 4-16-2010, 1:18AM

2 stars vote downvote upReport
lorraine

Ihave been shopping in Dress Barn for years,, A few years ago though I coudlnt find anyhing appealing.it was almost Frumpy . but inthe past few years now... The store has had a total makeover and the merchandise is stylish and affordable.whoever tey got to do the buying knows what they are doing. i worked retail for 20 + years. The sales girls laugh at me caue i am a walking Ad for them. I thnk i own most every article ,., Its an easy place to shop in,, always fully stocked, and You cannont beat theri prices for the quality. Ihave never walked in without walking out with a purchase.
I am not a Mall shopper so to have a store "where everybody knows your name" is Cheery !!!

Reply »

Jeannie, 4-16-2010, 10:01AM

2 stars vote downvote upReport
Jeannie

I have purchased several skirts & have run into problems with zippers that scratch my side, hems that look like the tension wasn't set right on the sewing machine, & a line across denim material as if a thread had been pulled. Makes me wonder where they get their clothes from. I would have shopped elsewhere, but my husband had given me a gift card that Dressbarn wouldn't give me the cash for. I still have money on that card & have no intention of using it. It's been disappointing.

Reply »

Maarlene Hinckley, 4-16-2010, 10:04AM

2 stars vote downvote upReport
Maarlene Hinckley

I do like Dress Barn ( hate the name) but, I am a sz 14 and they do not have the same choices in sz 14 that they have in sz 8 and sz 10. I have an account there but, I never use it.
I love to shop and I can afford to do it but, I live in Redmond and that's 18 miles away and then to drive there and not find anything that fits you in un-desireable.

Reply »

| 1 | 2 | Most Recent | Next 20 Comments
 
ADD A COMMENT
  • NEW USER
  • RETURNING USERS
  • AOL/AIM USERS

Got something to say? Say it!

Simply enter your name and e-mail address, and you'll receive an email confirming your comment and issuing you a password. Use that password, and you're good to go.

If you already have an AOL/AIM screenname, log in under the other tabs.

Happy commenting, and keep it classy.

Members enter your username and password.

Enter your AOL or AIM screenname and password.

ADVERTISEMENT

STAY IN THE LOOP!

Most Popular

 
 
PHOTOS: 27 Swimsuit Style Icons From The '40s To Today
Like

66

Lingerie Worker Claims She Was Fired For Being 'Too Hot'
Like

226

PHOTOS: 'Before They Were Famous' Soap Opera Hair
Like

13

Billboard Music Awards Red Carpet 2012 (PHOTOS)
Like

82

What Happened When Alex Kenjeev Paid His Student Loan in Cash
Like

790

PHOTOS: Naomi Campbell's Long Hair Love Affair
Like

57

'Undercover Boss': 5 Most Gripping Moments From Season 3
Like

17

Why Facebook's Falling Share Price Really Doesn't Matter
Like

257

8 Foods That Can Be Used As Beauty Products
Like

78

Peter Jones Dead: Crowded House Drummer Dies of Brain Cancer at 45
Like

711

Mark Zuckerberg and Priscilla Chan: A Romantic Facebook Timeline
Like

199

When Sarah Ferguson Was Hip
Like

7

Facebook's IPO Debacle, Day 3: Un-Friended and Dis-Liked on Wall Street
Like

594

Vet Saves His Own Cat's Life After Car Accident
Like

333

Goldie Hawn Looking Fierce In Leopard
Like

1

Jennifer Lopez, Casper Smart TV Show: J.Lo to Star in Reality Series With Boyfriend (REPORT)
Like

20

The SPF Level You Should Actually Be Wearing
Like

42

14 Melt-Proof Makeup Essentials To Keep Your Cool
Like

2

PHOTOS: This Weekend In Manicures
Like

24

Get Pattie Boyd's Mod Look
Like

8

Here's Proof That Style Is Ageless
Like

3

Ellie Krupnick: I Went Ombre And My Mom Didn't Even Cry
Like

35

Sarah Leon: PHOTOS: Why I Still Wear My Prom Dress
Like

112

Hot on Facebook

 
 
ellie-krupnick: I Went Ombre And My Mom Didn't Even Cry
8 Foods That Can Be Used As Beauty Products
PHOTOS: 'Before They Were Famous' Soap Opera Hair
sarah-leon: PHOTOS: Why I Still Wear My Prom Dress
PHOTOS: 27 Swimsuit Style Icons From The '40s To Today
13 Remedies To Treat Thirsty Locks

MORE ON Stylelist

Dream Decks
Inspiration 30 Dream Decks For Lounge Lovers
At Home Beauty
Beauty Basics 8 Natural Beauty Treatments That Are In Your Kitchen Right Now
Eclectic Decor Tips
Design Eclectic Home Decor Ideas
My Style Pill
Stylelist Network How To Wear White On Brights: From The Stylelist Network
Broken Pyrex
Clean Home Why Your Pyrex Suddenly Shattered...And How To Clean It Up (PHOTOS)
Organizing Tips
Know-How Storage And Organizing Ideas Are Budget Friendly To The Max

SITES WE LOVE

6 Bold Brooches To Cure Your Friendship-Bracelet Fatigue

Boo Announces New Based-In-S.F. Book, We Collapse From Cuteness

Pinterest Account Of The Day: Barneys

Mark Axelrod: The Real Housewives of Orange County or 'Tuesday Nights at Dysfunction Junction'

PHOTOS: Who Stole Queen Elizabeth II's Crown?

Find Your Swimsuit Confidence

Brad Pitt, Karolina Kurkova, and More From Day Seven of Cannes

Cameron Diaz Wore Fancy Pants

Tara Reid Couldn’t Find Her Shoes After Diddy’s Yacht Party

Balmy Bag: Dries Van Noten Clutch

Lip Lock: BITE Beauty Line & Define Lip Primer

Bright Buys: 10 Colorful Catches

3 Romantic Wedding Gowns Perfect For an Outdoor or Garden Wedding

Sugar Inc. Is Looking For 34 Awesome People!

Stylish Starlets Amp Up the Cannes Glamour on Day Eight - See Every Look Thus Far!

Kim Kardashian a Kopy Kat?

Priscilla Chan’s Wedding Secret

Mozart Meets the Future

EVEN MORE ON Stylelist

DIY
Hair Highlights
Design Destinations
Home Design
DIY STYLE
Beauty
Home Products
Minute Makeover
 
  • Terms of Service
  • Privacy Policy
  • Trademarks
  • Advertise
  • About Our Ads
  • Get AOL
 
 
© 2012 AOL Inc. All Rights Reserved