John Varvatos

Designer John Varvatos. Photo: Getty Images


The fragrance department is about to get a little more stylish.

John Varvatos men's and women's fragrance licenses, previously held by Shiseido Americas Corp., have been snapped up by Elizabeth Arden Inc, which is expanding their fragrance reach of late -- the company recently nabbed the Kate Spade fragrance license.

John Varvatos, whose sharp menswear is a Hollywood staple -- Jeff Bridges regularly wore his suits on the recent awards season circuit -- has launched five scents since first signing a deal with Shiseido in 2002, including men's and women's fragrances and a luxury men's skincare line, John Varvatos Skin.

Varvatos told WWD that he is looking forward to the new partnership:

"[Arden] came to me with exciting thoughts on where they could take the brand and build on everything we've [established]. It was one of those opportunities I couldn't refuse.

"I think they get it and it's what they do," said Varvatos, who indicated he believes Shiseido is heavily focused on marketing skin care. "There was no reason for [Arden] to get involved unless they saw the opportunity for the business to get significantly larger. As big as our business has been, there are still a lot of consumers to reach. The [fragrance] brand grew in places where we don't have a big apparel presence. We expect to continue and improve on that going forward."

We're a little in love with his latest men's scent, Artisan, especially the safari-chic bottle.