Launching exclusively this June in UK's Harrods and later rolling out in the U.S., Aniston's Lolavie perfume is a gentle floral blended with a 'sexy and clean' collection of notes that the A-lister hopes will help her stand out in a market saturated with dramatic ad campaigns and scents.
"It's been a year-and-a-half journey. I'd been asked to do things before, and it never felt organic. But when Leon [Falic, president of the Falic Fashion Group] approached me to be involved with the process from inception to fruition, I thought, 'This could be a creative expression.' And it's turned out to be an extension of myself as opposed to slapping my name on something," Aniston told WWD.
Distribution dates for the U.S. have not been finalized yet, though a 50ml bottle at Harrods will cost the equivalent of $47, and an 85ml bottle priced at roughly $62.
Funny enough, it was memories of overwhelmingly strong fragrances that Aniston credits with pushing her to a more natural look and scent.
"The first perfumes I ever wore were Miss Dior and Anais Anais. My mother wore Calèche and my grandmother used a body splash that came in a big yellow jug that she kept by the bath tub. Those were very strong scents. Now I am not a big perfume-y fragrance fan," said Aniston while on the set of "Just Go With It" -- a comedy that costars Adam Sandler.
In fact, Aniston has a clear vision of how she wants people to react to her very own fragrance.
"I want people to go, 'What is that? You smell great!' But most of all I wanted it to smell natural," says the star.
Rolling beach waves and a love for modern architecture were Aniston's inspirations for the design of the Lolavie bottle. But the one thing the star is tight-lipped about is the story behind the name.
"It's a long story and honestly it's too personal to tell. But it has special significance," said Aniston.
Industry insiders speculate that the name is phonetically similar to "leau la vie," which is French for water and life - both strong themes for the ad Aniston shot with photographer Mario Sorrenti. We hear the photos feature a sun-touched and toned Aniston frolicking on the sandy beaches of Cabo San Lucas, Mexico.
"What you see in the photos is really how she is; she's unrehearsed and free," said David Lipman, who helped brand the fragrance. "We hope that if people like the purity and the naturalness of who she is, they will want to experience this product with her," added Lipman.
Look for the ads to debut in June issues of British fashion mags, which is also when Aniston plans to make a personal appearance at Harrods to launch the scent.
So should we be expecting more beauty products to come from the star who is known for her tousled locks, glossy lips and barely-there makeup?
"I don't know about that. I'll stick with Lolavie right now and we'll see how it slides up the flagpole," laughed Aniston.
We think the star is underestimating herself.
For more fragrance news, find out which A-list actor recently signed a fragrance deal, which we really hope is called Moonlighting!