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Jennifer Aniston to Launch Lolavie Fragrance

by Grace Gold (Subscribe to Grace Gold's posts)
Posted Apr 16th 2010 at 11:00AM  
26 Comments
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Jennifer Aniston

Jennifer Aniston is set to enter the fragrance world with her debut perfume, Lolavie. Photo: Fotonoticias/WireImage.com

Jennifer Aniston is about to do the one thing she has never done: fragrance.

Launching exclusively this June in UK's Harrods and later rolling out in the U.S., Aniston's Lolavie perfume is a gentle floral blended with a 'sexy and clean' collection of notes that the A-lister hopes will help her stand out in a market saturated with dramatic ad campaigns and scents.

"It's been a year-and-a-half journey. I'd been asked to do things before, and it never felt organic. But when Leon [Falic, president of the Falic Fashion Group] approached me to be involved with the process from inception to fruition, I thought, 'This could be a creative expression.' And it's turned out to be an extension of myself as opposed to slapping my name on something," Aniston told WWD.

Distribution dates for the U.S. have not been finalized yet, though a 50ml bottle at Harrods will cost the equivalent of $47, and an 85ml bottle priced at roughly $62.

Funny enough, it was memories of overwhelmingly strong fragrances that Aniston credits with pushing her to a more natural look and scent.

"The first perfumes I ever wore were Miss Dior and Anais Anais. My mother wore Calèche and my grandmother used a body splash that came in a big yellow jug that she kept by the bath tub. Those were very strong scents. Now I am not a big perfume-y fragrance fan," said Aniston while on the set of "Just Go With It" -- a comedy that costars Adam Sandler.

In fact, Aniston has a clear vision of how she wants people to react to her very own fragrance.

"I want people to go, 'What is that? You smell great!' But most of all I wanted it to smell natural," says the star.

Rolling beach waves and a love for modern architecture were Aniston's inspirations for the design of the Lolavie bottle. But the one thing the star is tight-lipped about is the story behind the name.

"It's a long story and honestly it's too personal to tell. But it has special significance," said Aniston.

Industry insiders speculate that the name is phonetically similar to "leau la vie," which is French for water and life - both strong themes for the ad Aniston shot with photographer Mario Sorrenti. We hear the photos feature a sun-touched and toned Aniston frolicking on the sandy beaches of Cabo San Lucas, Mexico.

"What you see in the photos is really how she is; she's unrehearsed and free," said David Lipman, who helped brand the fragrance. "We hope that if people like the purity and the naturalness of who she is, they will want to experience this product with her," added Lipman.

Look for the ads to debut in June issues of British fashion mags, which is also when Aniston plans to make a personal appearance at Harrods to launch the scent.

So should we be expecting more beauty products to come from the star who is known for her tousled locks, glossy lips and barely-there makeup?

"I don't know about that. I'll stick with Lolavie right now and we'll see how it slides up the flagpole," laughed Aniston.

We think the star is underestimating herself.

For more fragrance news, find out which A-list actor recently signed a fragrance deal, which we really hope is called Moonlighting!
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Filed under: Fragrance, Beauty, Celebrity, News, Celebrity Beauty
Tags: celebrity fragrance, CelebrityFragrance, Falic Fashion Group, fragrance, Harrods, Jennifer Aniston, Jennifer Aniston fragrance, Jennifer Aniston Lolavie, JenniferAnistonFragrance, JenniferAnistonLolavie, Lolavie, perfume
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READER COMMENTS

(26)Add A Comment

W., 4-16-2010, 6:06PM

2 stars vote downvote upReport
W.

MMMMMmmmmmhHHhahaaaaaaahhhahahah!

Reply »

Nursy, 4-16-2010, 7:38PM

2 stars vote downvote upReport
Nursy

I hope Jennifer is very successful in the launching of this new fragrance...sounds great and I will try it for sure...
I am a fragrance freak and have never liked any of the Hollywood stars fragrances...
None are unusual at all...same old run of the mill smells...
I like a signature fragrance and hope this may be the one...
I wish her all the best!

Reply »

rex, 4-16-2010, 6:06PM

Half a star vote downvote upReport
rex

jennifer is really looking old lately it is no wonder she is moving into the cosmetics industry. pretty soon she will eating away at the profits the comany may makes

Reply »

Barbara, 4-16-2010, 6:17PM

3 stars vote downvote upReport
Barbara

I just looked at a picture of Jen in this weeks People Magazine. She is lovely! She is looking old? hmmm when someone writes such nastyness I am sure you must be a nasty person!

»

Barbara, 4-16-2010, 7:28PM

2 stars vote downvote upReport
Barbara

and? it is her money, what is it to you?

»

marie, 4-16-2010, 8:37PM

2.5 stars vote downvote upReport
marie

rex....you must be kidding!!! Jen looking old??? Oh my, there are many young women that wish they looked so old.....

»

cindi, 4-16-2010, 6:15PM

3 stars vote downvote upReport
cindi

You go Jen...

Reply »

sprint, 4-16-2010, 6:52PM

3 stars vote downvote upReport
sprint

When I saw the headline I thought it was about a new movie. We were talking the other day about her and Jennifer Lopez still playing the role of women young single looking for love in romantic comedies. Other women their ages are playing mothers of teenagers or even more meaty dramatic roles.

Reply »

mrorangevale, 4-17-2010, 11:17AM

2 stars vote downvote upReport
mrorangevale

I would eat a mile of her sh** just to see where it came from !!!!!

Reply »

Esther, 4-16-2010, 7:42PM

2.5 stars vote downvote upReport
Esther

may god bless her in whatever she choses to do.

Reply »

Gotmilk, 4-16-2010, 7:44PM

3 stars vote downvote upReport
Gotmilk

Jennifer looks old? I think you really need an eye exam...she looks lovely and much younger than most her age...Maybe it is jealousy with you...or maybe you look old and are much younger than Jen...she is a great looking person with a great personality! Look again when you get your glasses...You REALLY need them!
Always someone in a site who is negative!

Reply »

kerine, 4-16-2010, 8:01PM

3 stars vote downvote upReport
kerine

I cant believe that anyone would say that Jen looked old...you must be lame, or blind. I wish her well, she is a sweet woman and deserves all the best.

»

John Wayne, 4-16-2010, 7:55PM

2 stars vote downvote upReport
John Wayne

If she wore it I'd eat it right off of her!!!!!!!

Reply »

loni, 4-16-2010, 8:14PM

2.5 stars vote downvote upReport
loni

The lady is lovely and has earned my respect, our respect, for handling her life so well as a celebrity. I think her image in the photo says it all, sweet, not overwhelming, sensual without being overtly sexual and I will look forward to trying that scent. Wouldn't we all like to look like Jennifer? I would.

Reply »

ginny Sinclair, 4-16-2010, 9:43PM

2.5 stars vote downvote upReport
ginny Sinclair

Old?? I think you need glasses or need to take a course in English. Jennifer looks anything but old. Beautiful! Sweet! Great body and legs! I can't understand why she's running around single and free. She's the prettiest lady on the planet. I'll bet her fragrance will really be a big sell.

Reply »

rascal, 4-16-2010, 9:43PM

2 stars vote downvote upReport
rascal

You go Jen! I can't wait to smell it.

Reply »

Dean, 4-16-2010, 10:02PM

2 stars vote downvote upReport
Dean

Jen looks good enough to eat.

Reply »

Andrea, 4-16-2010, 11:02PM

2 stars vote downvote upReport
Andrea

Jennifer Aniston is fugly. She has the jaw of a man and when she smiles..gross....

»

Andrea, 4-16-2010, 11:06PM

2 stars vote downvote upReport
Andrea

She's single because she looks like her dad.

Reply »

Andrea, 4-16-2010, 11:11PM

2 stars vote downvote upReport
Andrea

She lost Brad Pitt because she was too selfish to have a baby with him. She is way too vain about the way she looks - gross - and Angelina Jolie is beautiful..

Reply »

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