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Sally Hansen Launches Spring Nail Polish Collections

by Dana Oliver (Subscribe to Dana Oliver's posts)
Posted Apr 16th 2010 at 10:00AM  
1 Comment
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Sally Hansen Nail Polish

Vibrant nail lacquers from Sally Hansen's HD Hi-Definition, Insta-Dri Fast Dry, and Complete Salon Manicure lines. Photo: Courtesy of Sally Hansen

This spring, Sally Hansen is making it easier for our nails to be stronger, bolder and brighter.

Fifty years after making their debut with the cult beauty favorite, Hard As Nails, Sally Hansen is making sure they remain on digits everywhere with their biggest nail enamel launch ever.

StyleList recently got all lacquered up in eye-popping shades from Sally Hansen's spring nail collections during an editors' event in New York City. Read on to discover the latest in the brand's nail formulations, as well as our must-have hues of the season.

Hi-Def Digits
Right on trend with recent advances in camera technology, Sally Hansen's HD Hi-Definition Nail Color line contains a patented concoction of real liquid crystals that create a vivid, intense shine. While this polish is developed with the brand's notable formula that prevents chipping, breaking and cracking, don't expect it to combat the HD camera's 6x magnification of your imperfections. In sizzling new shades including Byte, LCD, Wavelength, Hue (pictured above, far left), Laser, and DVD, we're sure your nails would still appreciate the multi-dimensional attention.

Quick-Drying Brights
Sally Hansen is also revamping its Insta-Dri Fast Dry Nail Color collection with fun colors like Expres-So Yellow, Mango Motion, Rose Rush, and Sea Breeze (pictured above, center) that are begging to be painted onto your toes. With its unique "one stroke, one coat" Perfectionist Brush, we can attest to this product getting the job done in 60 seconds flat.

Sally Hansen Color Quick Chrome Nail Color Pen

Click, color and go with Sally Hansen's Color Quick Fast Dry Chrome Nail Color Pens. Photo: Courtesy of Sally Hansen

Easy Grip Five-in-One's
The Complete Salon Manicure line boasts a formula that combines all five steps of a salon manicure -- base coat, growth treatment, strengthener, color, and top coat -- in a single bottle. This collection socks it to the competition with a nourishing finish that can last up to 10 days and a rubber grip at the base of the handle that provides more control. And with 14 new shades including colors like Amazing Blaze, Pomegranate (pictured above, far right), Dive Deeper, Ring My Shell, and Bermuda Sand, created and inspired by Tracy Reese's Spring 2010 collection, we expect this line to fly off shelves just as swiftly as the designer's famous frocks.

Nail Color Pen
And for busy fashionistas, the Color Quick Chrome Fast Dry Nail Color Pen is a beauty goodie you're definitely going to want to keep in your handbag. This click, color and go nail lacquer applicator is packed with Vitamins A, C, and E to condition digits and a UV protector to keep the color fresh. Now available in eight molten metal shades including Turquoise Chrome, Pink Chrome, Gold Chrome, and Silver Chrome (pictured left), you can jazz up your ordinary manicure or pedicure.

Sally Hansen's HD Hi-Definition Nail Color ($4.95), Insta-Dri Fast Dry Nail Color ($4.95), Complete Salon Manicure ($6.99), and Color Quick Chrome Fast Dry Nail Color Pens ($7.95) are now available at CVS, Duane Reade, and Walgreens.

For more nail polish news, check out shoe and accessories brand Aldo's debut lacquer line.
Read All Comments
Filed under: Beauty, News, Makeup
Tags: nail polish, nail polish trend, Sally Hansen, Sally Hansen nail lacquer, Sally Hansen nail polish, SallyHansen, Spring 2010, Spring 2010 beauty trends, Spring2010, Spring2010BeautyTrends
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by 5min
  • How to Apply Nail Polish Strips How to Apply Nail Polish Strips Play If there's one nail product we're crazy about these days, it's Sally Hansen Salon Effects. These klutz-proof nail strips take less than 10 minutes to apply, require no drying time, and last for ages. Watch this video to see the process in action, and read our Sally Hansen Salon Effects review for more information.
  • Tracy Reese's Spring 2012 Nail Color Trend Tracy Reese's Spring 2012 Nail Color Trend Play Bright colors such as coral will be hot for Spring, according to master manicurist Jin Soon Choi. We caught up with Jin Soon and Sally Hansen's Bill Boraczek at the Tracy Reese show, where they shared the designer's latest nail color collection. Plus, find out how to keep nails healthy if you're a frequent polish changer.
  • Pro Makeup Artist Top 5 Beauty Kit Essentials Pro Makeup Artist Top 5 Beauty Kit Essentials Play Celebrity makeup artist Jetty Stutzman gives us a sneak peek inside her beauty kit and shows us the essentials that she can't do her job without. From Cle de Peau to Sally Hansen, we catch up with her behind the scenes to find out her favorite must-haves.
  • How to Make Your Nail Polish Last Longer How to Make Your Nail Polish Last Longer Play Tom Bachik has helped stars like Victoria Beckham, Gwen Stefani, and Beyoncé get gorgeous manicures on and off camera. As Chanel's top nail expert, he shares his tips on why darker nail polishes peel faster, how to make nail polish last longer on your nails, and why he recommends using an acetone nail polish remover instead. Watch our video for five nail care secrets to know from Chanel's exclusive manicurist.

READER COMMENTS

(1)Add A Comment

Dot Holmes, 5-17-2010, 2:11PM

2 stars vote downvote upReport
Dot Holmes

I've been using the Sally Hansen , Hard As Nails, Platinum (Silver Color)
for years & love it.
Its getting hard to find, but its my favorite. I hate to see them cancel
that color.
2 coats work very well.

Reply »

 
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