Posen fans Ginnifer Goodwin, Maggie Gyllenhaal, Claire Danes, Selma Blair, Mena Suvari, Parker Posey, Michelle Trachtenberg, Theodora and Alexandra Richards, Kelly Bensimon and models Coco Rocha, Alek Wek and Sessliee Lopez turned up, mostly clad in the limited edition Zac Posen for Target collection, to support their friend and shop for more.
While most appeared to be shopping for themselves with a few garments draped over their arms, there were a couple shoppers early on that literally picked up sections of clothing from the racks and headed to the check out. That explains why there's a decent amount of Zac Posen for Target already available on eBay.
If you are in New York, run – do not walk – to the Zac Posen for Target pop-up store at the corner of 34th Street and Eighth Avenue. This shop is open for only for 24 hours – until 11pm Friday, April 16 – and if you can't get your hands on the whole collection of Zac Posen for Target there, you'll have to wait until it hits the stores and Target.com on April 25.