For many women of color, finding the perfect foundation can be a daunting and discouraging task.
In a market saturated with cosmetics brands, still there's an overwhelming percentage of those that fail to offer base makeup that complements deeper skin tones -- forcing many brown beauties to use shadows, bronzers, and powders in its place that often turn their complexion an ashy, gray hue.
This beauty blunder is definitely one that Iman can identify with, and what ultimately led the 55-year-old model-mogul to create Iman Cosmetics, a beauty brand that allows women of color "to be beautiful in their own skin, on their own terms."
Developing skincare and cosmetics that cater to the needs of women of color, the Somali stunner recently introduced the Luxury Radiance Liquid Mineral Makeup Enriched with Minerals to her mineral makeup collection which also includes Second to None Cover Cream Enriched with Minerals and Second to None Semi-Loose Powder Enriched with Minerals.
"This is something I personally wanted in the line because being 55 I thought this is the kind of product I would want to wear especially with the cover cream. The cover cream comes in as a concealer. It takes away the blemishes and covers all the if-y areas. And then you want the rest of your skin to look more natural and enhanced," said Iman. "It's a perfect marriage when it comes to foundation and the cover cream. The beauty of a great foundation is that it makes a better you, not a different you."
Iman Luxury Radiance Liquid Mineral Makeup has an oil-free formulation that is packed with essential nutrients like copper, manganese, and iron, as well as, mica pearls to reflect light and add a glow to the skin. It's also blended with acai, magnolia, and Vitamin E to hydrate and enhance skin tone. Available in eight different shades, this foundation offers a weightless, semi-matte, natural finish that is ideal for warm, sunny days.
So what beauty products does Iman (or her makeup artist Byron Barnes) always keep in tow? She keeps it simple with pressed powder, lip gloss, and bronzer. "You always feel like you just came from holiday. Even if you stayed up all night and didn't get any sleep, a bit of bronzer will go a long way," said Iman. "Jennifer Lopez did not become J. Lo without the bronzer!"
And for gorgeous, mature women like herself, Iman firmly believes in skincare. "Whether you're 20, 30, 40, 50, 60 and above, the skin that you took care of in your 20s or teens is what you want to inherit in your 50s and 60s."
Iman Luxury Radiance Liquid Makeup Enriched with Minerals ($15) is now available at select Walgreens, Target, Walmart, Duane Reade, and Ulta stores, and online at Drugstore.com.