But sometimes skin in those more intimate parts isn't quite ready for a close-up.
Hair-removal expert Cindy Barshop, owner of New York's Completely Bare spas, has just the treatment for wary beach goers: a bikini-and-bum facial.
While spas have preached the virtues of exfoliating bikini lines to prevent ingrowns and other unsightly bumps, the Completely Bare treatment takes things to the next level -- not to mention to your posterior.
On gently cleansed skin, the technician first deeply exfoliates ingrown hairs and clogged follicles with crystal microdermabrasion. Skin is then steamed, ingrown hairs and acne are extracted, and a soothing organic mask is applied to close pores and balance the skin.
The mask is then cleaned off and a session of LED Light Therapy addresses sun and pigmentation spots: green light slows melanin production to stop pigmentation formation, blue light kills bacteria and acne, and yellow light detoxifies and replenishes cells.
The price of this bum-and-bikini beautifying process? A cool $135.
We expect to see other spas coming up with their own versions by summer, but if you don't have the extra cash or aren't in New York, you can create your own bikini-and-bum facial at home.
First, cleanse the area with a gentle nonstripping wash, then use your favorite scrub to slough and massage off dead skin cells. If you don't have a scrub handy, a honey and sugar combo gets the job done too.
Next, rinse, steam in the shower, and apply a soothing oatmeal mask, which you can make with oatmeal, plain yogurt, and honey. Heat the mixture in the microwave for a few seconds for a warm, comforting bonus. Rinse after 10 minutes, and apply your favorite lotion.
Since you can't replicate the benefits of LED light at home unless you have an at-home laser device, remember to apply a full layer of sunscreen to the area to prevent dark spots and bumps from forming in the first place.
And as hard as it may be, keep your hands off ingrown hairs.
"Don't try to extract your own ingrown hairs with tweezers. You'll cause trauma to the area and you will end up with scarring," warns Barshop.
For bikini area maintenance that keeps unsightly shaving and waxing bumps at bay, use a product with glycolic or salicylic acid on the area daily. The best time to apply is after a warm shower, when pores are most open and receptive.
Can't get motivated to get ready for bikini season? Our gallery of stars caught in their bikinis just might inspire you.