But it sounds like not everyone is rushing to embrace curves.
Effortlessly chic French fashion blogger Garance Dore has hit out against the plus-size craze, calling it unhealthy and gimmicky, Sky News reports.
Dore, whose gigs as a fashion illustrator, street style photographer and girlfriend of Scott "The Sartorialist" Schuman have made her a favorite Fashion Week fixture, made the controversial comments in an interview with the AAP, according to Sky.
"I think it's too much and almost naive of the fashion industry, because it would be nice in a few years that the idea of different body shapes is normal, but right now it's not quite there yet," she reportedly said.
She's referring to the Mark Fast show, which saw curvy catwalkers like Crystal Renn and Hayley Morley strut down the runway.
"It's not such a good thing to show plus-size because it's not really physically healthy and not always flattering to fashion," she sniffed.
Ouch. Sounds like curve-dissing designer Rosemary Masic has a new recruit.
We can see how Dore would be wary of designers simply using heavier models to get publicity, but the industry isn't magically going to grow up overnight.
And as for dismissing plus-size models as "not really physically healthy"? Last time we checked, neither was starving yourself to fit into a designer dress.
Sigh. There goes another girl crush.
Do you agree with Garance's anti-plus-size statements, or do you enjoy seeing diversity on the runway? Leave a comment.
Meanwhile, check out our latest interview with Crystal Renn on the plus-size industry.