According to WWD, the 29-year-old New York-based designer has signed on to guest design and be a creative consultant for Juicy Couture, responsibilities she'll tack on in addition to designing her own namesake label.
While it's not clear if the line that Fetherston designs will bare a distinct label (a la 'Erin Fetherston for Juicy Couture'), the paper reports that the famously platinum and blunt-banged designer will begin work for the brand starting May 1 of this year and lasting until the end of 2011. This will include the Summer 2011, Fall 2011 and Holiday 2011 offerings.
"I think this is an incredible opportunity. I relate to their fun-loving sense of irreverent, feminine fashion," Fetherston, who did a capsule collection for Target in 2007, tells WWD of the deal. "It's exciting for me to dress the Juicy girl, which is a very large audience. I've always admired the Juicy Couture brand. They've had incredible growth in such a short time. It's an incredible honor to work here."
The Bay Area native goes on to talk about her design goals. "I plan to stay true to the Juicy Couture DNA. There are exciting and innovative ways for me to contribute. I love the brand's feeling. Something I find very exciting is the Juicy Couture [velour] track suit is coming on its 10-year anniversary. It's such an iconic piece in fashion, and I'm so excited to work on the track suit."
In addition to updating the Juicy track suit, Fetherston's expertise in festive frocks, which have been worn by her celeb friends Kirsten Dunst and Zooey Deschanel, is especially exciting to the Juicy team, which, according to WWD, has been struggling with the apparel side of their business due to retailer complaints about quality and fit.
"We are confident we can inject some of Erin's design talent into holiday 2010," Edgar Huber, Juicy Couture's president, tells WWD of the Fetherston's first collection, which will be comprised of limited-edition pieces.
Personally, we can't wait to see what Fetherston designs for Juicy, but what do you think of the pairing? Let us know in a comment below.