And Kiehl's has delivered in the most creative way.
Today, the earth-loving label has revealed stunning shots taken by photographer David LaChapelle that feature actress Julianne Moore, artist Jeff Koons, pro-surfer Malia Jones and musician Pharrell Williams in portraits that meld the epitome of eco-chic with raw urban sex appeal.
We're loving how Moore's zippered red biker jacket sets off her fierce red Bridget Bardot-like tumble of locks - while Jones's smoky moss green eyes and rock-toned abs and biceps have us more than just a little jealous.
The group of diverse celebrities each personally designed and drew labels to grace the limited edition bottles of 100% organic Açai Damage-Protecting Toning Mist, which will raise funds for the Rainforest Alliance - a non-profit that protects rainforests by teaching businesses and individuals how to keep sustainable practices. One hundred percent of Kiehl's net profits up to $200,000 will benefit the organization.
You can get your fix in Kiehl's stores this month, or by purchasing online.
And we won't be surprised if these ads end up on the walls of eco-fans worldwide.