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Lane Bryant Says ABC, Fox Censored Plus-Size Lingerie Commercial

by Erin Donnelly (Subscribe to Erin Donnelly's posts)
Posted Apr 21st 2010 at 11:30AM  
584 Comments
Share

Do you find this model offensive? Plus-size stunner Ashley Graham is the object of the "banned" Lane Bryant commercial.

Babes in bras seem to be all over the boob tube -- unless those babes happen to be a little big.

Lane Bryant is accusing Fox and ABC of a "double standard" over restrictions for their new lingerie commercial starring a curvy cutie in her bras and panties.

The plus-size retailer has charged that the networks had refused to air the sexy ad without substantial edits.

"ABC and Fox have made the decision to define beauty for you by denying our new, groundbreaking Cacique commercial from airing freely on their networks," Lane Bryant says.

According to the company, ABC "restricted our airtime" by denying it a slot during "Dancing with the Stars," while Fox "demanded excessive re-edits and rebuffed it three times before relenting to air it during the final 10 minutes of 'American Idol,' but only after we threatened to pull the ad buy."

But ABC says Lane Bryant is full of hot air, and their claims are no more than a publicity stunt. The broadcasting company issued a statement today saying they did not treat Lane Bryant any differently than other advertisers.

"Their statements are not true," it said. "The ad was accepted. Lane Bryant was treated absolutely no differently than any advertiser for the same product. We were willing to accommodate them, but they chose to seek publicity instead."

In response, Lane Bryant says, "ABC's statement that 'Lane Bryant was treated absolutely no differently than any advertiser for the same product' is simply not true."

"There was absolutely no rationale for us to be relegated to the back of the bus, when our ads were no more risqué than those of Victoria's Secret. The only difference is the size of our models. We would have expected better from a company owned by Disney."

Lane Bryant also released a memo, which they say is from ABC, dated April 9. It states, "UPON APPROVAL, THIS COMMERCIAL IS RESTRICTED FROM THE FOLLOWING PROGRAMMING/TIME PERIODS (ET): Post 9 PM: Extreme Makeover, Home Edition and Wipeout, Animated Wonderful World of Disney, Wonderful World of Disney, Dancing With the Stars, America's Funniest Videos, Game Shows."

Drama! So what allegedly got the networks -- which frequently run lingerie ads from the likes of Victoria's Secret -- so hot and bothered?

Lane Bryant claims that a heavy helping of cleavage revealed by lingerie-clad plus-size model Ashley Graham in the ad rubbed execs the wrong way (oh, get your mind out of the gutter).

According to their blog, the Inside Curve, "The networks exclaimed, 'She has...cleavage!' Gasp!"

WATCH THE LANE BRYANT COMMERCIAL

"Yes, these are the same networks that have scantily clad housewives so desperate they seduce every man on the block -- and don't forget Bart Simpson, who has shown us the moon more often than NASA, all in what they call 'family hour.'

"While it's no secret that Victoria's Secret 'The Nakeds' ads are prancing around on major networks leaving little to the imagination, steaming up TV screens and baring nearly everything but their souls, our sultry siren who shows sophisticated sass is somehow deemed inappropriate...

"Does this smack of a double standard? Yep. It does to us, too."

That Victoria's Secret "The Nakeds" commercial -- which, according to Lane Bryant, ran at the half-hour break during "American Idol" -- they're talking about?

It stars Chanel Iman and co. writhing in bras and panties, complete with a close-up crotch shot, sexy lighting, suggestive poses and a bra designed to look like you're nude.

WATCH THE VICTORIA'S SECRET COMMERCIAL



By contrast, the Lane Bryant ad, while starring a more buxom leading lady, is pretty sedate, with a basic voiceover and no suggestive imagery (watch it, above)

Lingerie or no, Lane Bryant isn't taking this snub lying down.

The company is now asking supporters to share their thoughts online -- on their Facebook page and elsewhere -- and share news of the controversy to "everyone who shares the view that beauty is in the eye of the beholder not the hands of a television network."

We don't see what the big deal is. If ABC can show us Dennis Franz's bare butt, surely they can deal with a few womanly curves!

What do you think? How does the Lane Bryant commercial stack up to Victoria's Secret? And should we be able to see cleavage during prime time, or should it be barred all together?

Meanwhile, check out Bravissimo's plus-size lingerie campaign.

Read All Comments
Filed under: Fashion, Beauty, News, Skin & Body, Designers & Brands, Shopping
Tags: abc, ads, cacique, censorship, chanel iman, ChanelIman, curves, fox, inside curve, lane bryant, LaneBryant, lingerie, plus size, victorias secret, victorias secret nakeds
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READER COMMENTS

(584)Add A Comment

gwen, 4-21-2010, 2:32PM

3 stars vote downvote upReport
gwen

Thanks for taking a stand and for taking the Plus-Size women out of the closet. Because we plus size women buy from ABC and FOX advertiser or maybe we should stop buying.

Reply »

sue, 4-22-2010, 8:38PM

3 stars vote downvote upReport
sue

I agree with Lane Bryant!! I can't believe the networks didn't want to show their add after all the Victoria Secret adds they run all the time!!! I think the Lane Bryant add was done very well.

»

linda, 4-25-2010, 10:08PM

2.5 stars vote downvote upReport
linda

I think that Lane Bryant did a great job on this ad. It's nice to see a Ad like this. Hopefully we will see more of these.

»

Tari, 4-22-2010, 6:52AM

3 stars vote downvote upReport
Tari

Are you kidding me? ABC and FOX said no to this? The model is beautiful and barely plus sized. I can't believe this commerical was censored. I have seen so much more and so much worse! Get with the times!

Reply »

dar, 4-22-2010, 7:23AM

3 stars vote downvote upReport
dar

Oh My Gosh! The network is probably confused because they have not seen real breasts in so long! There is nothing wrong with this commercial. It is appropriate, and great for plus size women. The model looks healthfully proportioned, and looks reasonably fit, not a plastique mannequin. Compared to what I see on tv, this is really conservative. Power to Lane Bryant.

»

Teresa, 4-22-2010, 7:01AM

3 stars vote downvote upReport
Teresa

It's a shame that some advertisers (like Salgrol in a previous post) use stories like this to shamelessly post their advertisements. Who cares about your pregnancy or weight gain ... or your weight loss website ... this story is about censorship of plus sized womens lingerie ads. Plus sized women should be upset and they should not have to read about how you think they need your help to solve their obesity problem ... ass.

Reply »

Sandy, 4-22-2010, 7:07AM

3 stars vote downvote upReport
Sandy

Teresa, I couldn't agree more - why oh why can't aol keep these sleezy, self-serving clowns off their sites - promoting their crap! You can never click on a story and just have the pleasure of reading through the comments section, without these tacky ads popping up everywhere! Enough.....aol......DO SOMETHING.

Reply »

jbjg24m, 4-22-2010, 7:07AM

Half a star vote downvote upReport
jbjg24m

if she would lose about 40lbs , i might consider her !

Reply »

Jo, 4-22-2010, 9:16AM

3 stars vote downvote upReport
Jo

Consider her What? A BOY! That must be what you like.

»

Genie, 4-22-2010, 10:13AM

3 stars vote downvote upReport
Genie

She wouldn't give you the time of day...as I'm sure you find with most women you come in contact with...because you see, jbjg, size really does matter and you just don't have what it takes.

»

Lauren, 4-22-2010, 10:14PM

3 stars vote downvote upReport
Lauren

You sleaze! You are what's wrong with this world. That model is beautiful just the way she is. Go back to your cave and learn some manners.

»

suealiaim, 4-22-2010, 11:16PM

3 stars vote downvote upReport
suealiaim

and what makes you think she'd consider YOU?

»

IowaCzech, 4-22-2010, 7:07AM

3 stars vote downvote upReport
IowaCzech

That plus sized model is covering FAR MORE than the female dancers on DWTS do!!!
Do the execs think that only 85lb rib-skinny women watch their shows??

Reply »

Laura, 4-22-2010, 7:21AM

3 stars vote downvote upReport
Laura

Being a plus size woman isn't always fair. Having TV Stations refusing to air comercials that would make you feel better about yourself and know there are other woman like you... Is just plain wrong. I like to look sexy just as much as a tiny girl. I'm 5' 9" tall. Even when I have been perfectly fit and trim, the smallest size I could fit in was a size 14/16. I thought the ad was tastefully done and really liked it.

And a note to ABC and Fox: I knew there was a reason I prefer to watch other shows on Cable TV!

Reply »

Beth M. Downs, 4-22-2010, 7:23AM

3 stars vote downvote upReport
Beth M. Downs

REAL women have CURVES! The woman in that ad looks like a woman SHOULD look: soft, full, curvy, endowed, confidant, & NOT starving!! Not some anorexic/prepubescent- looking skeletal waif with no meat on her! My man loves my curves & we need MORE REAL-looking women in ads. Censoring this just plays into the fashion-designer's pockets & helps to promote an unhealthy idea of body imagewhich has been continually drilled into the heads of women (and men) for DECADES. We need a new message: Curves are NOT bad. They're what nature INTENDED!

Reply »

Alice, 4-22-2010, 12:32PM

3 stars vote downvote upReport
Alice

@Beth,

I see your point but do please remember that some of us "smaller" women can eat and eat all we want and not gain weight because we may have naturally higher metabolism and no matter what we do, we stay at our weight. It is kind of rude to throw names around at smaller women, especially when most of us support plus-size models. You are no more of a woman than me because of your weight. I myself love plus-size models, so please think before you post next time. Thank you!

»

Jackie, 4-22-2010, 9:35PM

Half a star vote downvote upReport
Jackie

Beth, this model is absolutely the sexiest woman I have seen on TV in years. Her proportions are perfect, her eyes filled with "hot sex to come" in donning a simple black coat over her bra and panties.

However, many women are obese, yep, they are. I see them every single day. Their stomachs ( what used to be a waistline) protrudes well beyond their breasts and hips, hanging over the tops of the lowrider jeans. THESE women would look disgusting on TV.

So, perhaps Fox is thinking by posting such a beautiful full figured woman with a nice flat belly would send out mixed signals. I am 5-7 and weighed 165. I hated the breasts on my back, the tire on my lower back and my stomach I could not suck in anymore. I've lost 10 pounds swimming in just one month and love how this has transformed my shape which is considered Apple/diabetic form.

There is a difference with this sexy woman and obese/over weight bitter women who frown on women as myself who is doing what I can to REMAIN disease free. Give us a break and put down the box of donuts because you sound like the norm, not like this beauty for if you WERE as she is, you would not have bothered posting so angrily.

»

Shannon, 4-22-2010, 10:44PM

3 stars vote downvote upReport
Shannon

Please be aware that not all women who are skinny choose to be that way. I have a very high metabolism and I eat CONSTANTLY...yet, I'm still a size zero...I wish I could gain weight, but with my mother being a size 2 herself, it's just not going to happen for me. Please do not judge "skinny people" (I HATE that term!) because you don't know their story....I never judge curvy women, and in fact envy them....please do not be so quick to judge and think before you post!

»

Randi, 4-22-2010, 10:56PM

3 stars vote downvote upReport
Randi

Oh, spare me. Beth, you make a very eloquent and appreciable point. Of course there are all types of bodies, and that is what this commercial and Lane Bryant are trying to embrace. I did not take your comments as in any way detrimental to smaller body frames, so I'm not sure where the previous responder is coming from. Embracing a fuller figure does not mean that we are denigrating thinner women...If you are this sensitive, it is a good thing you are thin. I can't imagine how you would handle the sort of slights a fuller figured woman has to tolerate on a regular basis. And to the other responder, who is somehow offended that the model in this ad is beautiful as opposed to...what? Rolls flying all over the place? Yeah...models are always beautiful. That's their job. This ad is getting across that women of all sizes CAN be beautiful. That generally includes a healthy appearance, decent toning, and pleasing features. Obviously, you are missing the point--just because someone is built larger, does not mean they cannot be lovely, confident and sexy as can be.

»

emily, 4-30-2010, 9:34PM

Half a star vote downvote upReport
emily

it is a shame being fat is equated with being "real" Maybe in CIncinnati or kentucky , or alabama or whatever fat city you are from that is the norm but in reality "real women" come is
other sizes besides extra large. No one is talking about being anorexic either. A woman can be "real" ,soft, have curves and not weigh 200 pounds! ( like Scarlett Johanson for example). Nor does she have to be "endowed" whatever that mean . I personally don't want to see some fat chick walking around in her parachute sized panties on tv or anywhere else for that matter. I see enough blubber walking around town as it is. Get off the couch and put down the cheeseburgers!

»

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