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'Sex and The City 2' Trailer Features HP Tech Couture

by Beth Cooney Fitzpatrick (Subscribe to Beth Cooney Fitzpatrick's posts)
Posted Apr 21st 2010 at 7:15PM  
8 Comments
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Vivian Tam's Butterfly Lovers HP digital clutch. Courtesy Photo

Technology is the new black? Well, if the trend-setting Carrie, Miranda, Samantha and Charlotte have anything to say about it, pretty and sleek computers may just be our go-to spring clutch.

HP computers announced today its collaboration with Warner Brothers Pictures, aiming to merge fashion with technology in the upcoming "Sex and The City 2," (due in theaters on May 27). Pieces from the computer manufacturer's "spring collection" will be featured in the film, including designer Vivienne Tam's smart "Butterfly Lovers" HP digital clutch.

"As a trend-setting phenomenon, 'Sex and the City 2' is a natural extension to celebrate fashion and our stylish spring 2010 collection of computers with people worldwide," says Tracey Trachta, executive director of HP's Global Marketing Personal Systems Group.

To note the occasion, HP released the below trailer of the upcoming film, which will take its leading ladies from the Big Apple to the Middle East and beyond.

But wait! All this fashion-meets-technology talk is a little serious for us "Sex" fans The trailer also reveals that Carrie smacks into her ex-flame Aidan in a street market. Hmmm. Sounds, like, Big trouble.

HP also announced that Sarah Jessica Parker (aka Carrie) will star as herself in the role of the "achiever' in a new ad campaign for the brand. She'll be depicted as a sophisticated, energetic woman who uses her computer to manage her complicated life as mother, wife, designer and producer. (Parker is one of the film's producers)

While the studio is keeping some of the film's plot lines guarded, we can only imagine what the four sexy main characters have in store for their prop computers. We think some online shopping is a given and maybe a little boyfriend background checking?

But we're sure they'll get a little more tech crafty than that.



HP's foray onto the fashion runway isn't new. In 2008 it began its collaboration with Tam, who introduced the world's first "digital clutch" in her spring collection at New York Fashion Week.

And on this season of Lifetime's "Project Runway", Tam served as a guest judge while the contestants used HP computers to create patterns for their own original fabrics.

Meanwhile, read about the glittering role Swarovski crystals will pay in the film.
Read All Comments
Filed under: Accessories, Fashion, Celebrity, News, Designers & Brands
Tags: hp, sex in the city, sex in the city 2, SexInTheCity, SexInTheCity2, vivian tam, VivianTam
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READER COMMENTS

(8)Add A Comment

Jinko, 4-26-2010, 10:27AM

2 stars vote downvote upReport
Jinko

The ladies are really starting to look shop-worn. Time to pack it in.

Reply »

S, 4-26-2010, 12:00PM

2.5 stars vote downvote upReport
S

What happened to the IMac (apple product) Carrie used during the entire TV show and the first movie??? I guess money and PRODUCT PLACEMENT are the way to go, if actresses/actors want their $10's millions salaries and residuals paid for by the movie goers??!!

Reply »

NurseRiverBoat, 4-26-2010, 12:15PM

2 stars vote downvote upReport
NurseRiverBoat

Ohh, I had to watch the Sex and the City 2 trailer TWICE because it's so fabulous and wonderful!!!
THIS IS GOING TO BE AN EVENT!!!! I'm putting out the call to all my fabulous fun girlfriends and we're going to DRESS UP and get all frisky and see the movie together!!!! Last time, the theater was PACKED full of beautiful women also who did take the time to dress up and savor the moment!!!
Thanks, Sara Jessica Parker and Company!!!
You are mature beautiful women who haven't forgotten to make life FUN and GORGEOUS!!!! WE LOVE YOU!!!

Reply »

gorgeous, 4-26-2010, 12:43PM

1 star vote downvote upReport
gorgeous

Gratuitous sex isn't "fun." It's misusing a gift given to us by God.

How sad and ironic that our culture not only makes money off this kind of movie, it's now turned into a two-hour-long commercial for HP, with the character of Carrie crossing-over into actual commercials!

And people will pay money to see it, buy the HP products, and emulate the twisted, empty lifestyle of these characters.

Reply »

Jim, 4-26-2010, 1:42PM

2 stars vote downvote upReport
Jim

So---the next sexual playground is in the Emirates??? I don't think so.....

Reply »

DebinSoCal, 4-26-2010, 1:44PM

2.5 stars vote downvote upReport
DebinSoCal

Jeez, people....supposed to be fun and campy and not to be taken seriously. We all know none of us could even think about wearing some of those fashions, nor should we. I know we can't afford them. But, I know I'll be at the theater watching what other trouble these gals can get themselves into. It's called ESCAPISM!

Reply »

PAULSTARNYC, 4-26-2010, 5:49PM

2.5 stars vote downvote upReport
PAULSTARNYC

OH GOOD GRIEF "GORGEOUS", IT'S A MOVIE FER CRYING OUTLOUD... IT'S A COMEDY, A FARCE, TOUNGE IN CHEEK... OOPS I'LL BET "TOUNGE" OFFENDED YOU, SORRY, REALLY THOUGH LIGHTEN UP.. THATS WHY THERE IS A RATING SYSTEM.

Reply »

jonzbeach, 4-28-2010, 7:30PM

2 stars vote downvote upReport
jonzbeach

The AOL Tag teasers do this crap all the time...so what is the "terribly ugly" thing that women do with their hair? The phrase is in quotes and does not even appear in the piece. They do this all the friggin time...do they not even read their own stories????

Reply »

 
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