If the average women consumes four to seven pounds of lipstick over a lifetime, we might as well choose one that's filled with caviar.

La Prairie's new lipstick takes a cue from the luxury skincare brand's popular anti-aging product, Skin Caviar Crystalline Concentrate, harnessing caviar extract to firm and thicken the pout, and becoming the very first lip lube to be bolstered with Beluga.

And the lipstick is just the beginning of La Prairie's first foray into makeup: The brand has churned out a well-edited color collection packed with their trademark skin-refining nutrients, in light, breezy shades and formulations mean for a client who cares more about flattering her skin than wearing the latest makeup craze.

"Our customers depend on La Prairie for the very best in beauty, and that extends beyond skincare to makeup," says La Prairie's president, Lynne Florio. "Our color system brings the same level of luxury and innovation we're known for in skincare to life in stunning color palettes."

Packaged in sleek, silver casing, the "Whisper Shades" collection includes an array of shimmering yet wearable hues with an emphasis on bright lips and muted eyes. Formulated with nourishing skin protectors and anti-aging ingredients like silk powder, soybean oil, aloe leaf juice, caviar extracts, and antioxidants, you'll feel more secure wearing color knowing that it's also doing good for your skin.

"It allows for women to experiment with subtly different looks depending on the day -- something I strongly advocate with my clients," says La Prairie's colour ambassador and Cheek to Chic founder Raychel Wade. "These are colors you'll rely on every day to bring light and beauty to your face."

The line is comprised of a Cellular Treatment Eye Colour Ensemble (four highlighter colors including ivory, lilac, gold, and grass green with a black eye liner that can be applied wet or dry), Cellular Treatment Illuminating Face Powder (an all-in-one highlighter that adds a luminous glow), Cellular Luxe Lip Color (long-wearing lipsticks that condition and protect against dryness), and Cellular Lip Colour Effects (non-streaking and non-feathering sheer glosses).

La Prarie's "Whisper Shades" Spring/Summer 2010 Colour Collection ($40-$70) is available at Bergdorf Goodman, Bloomingdale's, Neiman Marcus, Nordstrom, Saks Fifth Avenue and www.laprarie.com.

Are you in search of brightly colored nail polish to accentuate vibrant shades of face makeup? Check out these bold spring lacquers from Sally Hansen!