Photo courtesy of Eres

With recent shoots for V Magazine, Coca-Cola Lite, the 2011 Pirelli calendar and his own Chanel campaign under his black leather belt, the ponytailed photographer (and sometime designer) has busted out his camera once more for a co-branded Eres and Chanel web campaign, according to a press release.

Hmmm. We're going to have to change his nickname from the Prince of Darkness to the Prince of the Dark Room.

For the joint campaign, Lagerfeld conceived, staged and snapped model Emily Didonato in a quirky comic strip-style "fashion tale" series that paired Eres lingerie and swimwear with garments from its sister label Chanel.

"In a comic strip scenario, a chic, glamorous and mischievous pin-up poses and comes alive," the company says in a statement.

"To better reveal herself, she rummages through her closet for a few articles of Chanel pret-a-porter. She emerges simply dressed in an Eres swimsuit or lingerie ensemble.Web users can virtually undress Didonato with a few clicks of the mouse to reveal her underpinnings. Sorry, boys -- that's as far as it goes.

The campaign launches on Eres' website in mid-May, and will be displayed in French boutiques early next month.

Meanwhile, read about Lagerfeld's upcoming collection with Hogan.