eBay's new fashion curator Annabel Tollman. Photo: Courtesy of eBay

Celebrity stylist Annabel Tollman is an unabashed fan of eBay.

So it was a marriage made in heaven when execs from eBay approached her to serve as one of the site's new experts in style.

"I am thrilled to be able to justify my time spent on eBay now," said the stylist, who dresses Scarlett Johansson, Jessica Simpson and Cynthia Nixon. "The new fashion site is perfect for girls like me who have champagne taste on a lemonade budget."

Tollman hosted an intimate dinner for some of the most influential fashion web site writers (StyleList included) Monday evening at the Crosby Street Hotel in New York's NoLIta.

The auction site is trying to maximize the services it offers its fashion customers. The new "Fashion" tab on the home page takes shoppers to www.fashion.ebay.com, which is the gateway to its Fashion Vault, to getting trend information from its style experts and doing very specific searches for types of apparel (men, women, vintage, by brand, etc.) and more.

This is also where partnerships like the recent Narciso Rodriguez for eBay collection will be sold.

Tollman is joined by fellow celebrity stylists Britt Bardo, Estee Stanley, Rebecca Weinberg and Kate Young as well as by fashion trend experts Constance White and Karen Bard as eBay's "Experts in Style" who offer up shopping tips and fashion advice on the site's new fashion tab with videos and written bits.

eBay is also beta testing a new iPhone app for eBay Fashion that will allow its users to do cool things like upload a fashion item to sell in literally a minute or so and to add items the user likes to his or her virtual "closet" where it can be tried on a form or even a downloaded picture of the user. This app will be available in May.

Check out more fun fashion apps for the iPad.