Well, it was fun while it lasted...
Models are regaining their foothold in the fashion industry as designers grow wary of using "overexposed" celebrities in their campaigns, WWD reports.
With the exception of Madonna for Dolce & Gabbana (she ain't going anywhere), fashion houses such as Chanel, Gucci and Yves Saint Laurent are overwhelmingly turning towards the pros for their fall/winter shoots, according to the paper.
"I think it's a very contemporary approach," Gucci creative director Frida Giannini told the source.
"The other issue with celebrities is that they are characters who are often associated with a certain film. I prefer a strong, generic face that's not related to any world -- whether that be music or Hollywood."
Damn. There go our Betty White for Gucci pipe dreams.
As we reported previously, Lara Stone replaced Madonna in the spring/summer Louis Vuitton campaign (with Christy Turlington, Karen Elson and Natalia Vodianova reportedly on tap for fall), and is rumored to be replacing Eva Mendes at Calvin Klein.
Meanwhile, St. John followed up Angelina Jolie with catwalker Karen Elson for its last campaign, sparking controversy over comments that the actress had "overshadowed the brand."
"We wanted to make a clean break from actresses... and cleanse the palette," St. John CEO Glenn McMahon told WWD at the time.
But while models may be getting more exposure, it's not as if the fickle fashion world has completely tired of celebrities.
The May magazine racks are overwhelmingly celeb-heavy, with even the usually pro-fashiony French Vogue devoting covers to Penelope Cruz and a slew of her starlet pals.
And while Gisele Bundchen, Kate Moss and Naomi Campbell recently nabbed starring roles on the covers of Vogue, British Vogue and Russian Vogue, respectively, you could argue that each of them is a celebrity in their own right.
Fashion campaigns, too, haven't lost their star quality, from Tilda Swinton's tenure at Pringle of Scotland, to Scarlett Johansson's Mango and Dolce & Gabbana Beauty gigs, to Madonna's ongoing Dolce & Gabbana relationship, to Julianne Moore's Bulgari campaign.
Bottom line: Campaign stars like Lara Stone, Abbey Lee Kershaw, Karlie Kloss and the ever-present Baptiste Giabiconi may edge closer to household-name status, but Hollywood starlets needn't worry about (gasp!) going back to their day jobs.
In the immortal words of the esteemed LL Cool J, "Don't call it a comeback" -- just maybe boredom.
What do you think? Do you prefer to see models in fashion campaigns and on the covers of magazines, or do you relate more to celebrities? Leave a comment.
Meanwhile, get a sneak peek at People's Most Beautiful List.