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Net-A-Porter Launches Online Denim Boutique

by Katie Hintz-Zambrano (Subscribe to Katie Hintz-Zambrano's posts)
Posted Apr 29th 2010 at 1:30PM  
3 Comments
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DRKSHDW by Rick Owens stretch-denim leggings, $730 (left), Victoria Beckham skinny jeans, $395 (center), MIH New York bootcut jeans, $185 (right). Photos courtesy of Net-A-Porter.com


Talk about jeanius. Net-a-Porter.com has launched a new "Denim Boutique" on its site, devoted entirely to the inky garment.

In an effort to help customers navigate the vast selection of styles out there, the online retailer is allowing visitors to filter the 20 denim designers it features, including J Brand, Ksubi and Victoria Beckham Denim, by silhouette (skinny, boyfriend, bootcut, leggings, etc.), as well as wash, fabric type and rinse.

And because the "Jeans Team" over at the site has literally tried on every denim style it carries, they're able to offer customers the best fit and style advice to flatter various body types. The team is also giving tips on how to measure oneself and how to care for your precious denim.

Perhaps our favorite part of the new jeans-focused section is the mini-video highlighting the top ten most iconic denim moments over the decades. In the clip, which includes comments from Erin Wasson and Brian Atwood, we get to go back down nostalgia lane, looking at Chloe's '70s-style high-waisted jeans, Bananarama's boyfish ripped styles, Alexander McQueen's bumsters, the flares of Charlie's Angels, Geena Davis and Susan Sarandon's oversized '90s denim in Thelma & Louise, Jennifer Grey's cut-offs in Dirty Dancing, Marilyn Monroe's retro boyfriend fit jeans, Claudia Schiffer in the original Guess Jeans campaigns of the '90s, Kate Moss bringing back the skinnies and, of course, a 15-year-old Brooke Shields in skin-tight Calvin Kleins.

Fashion history lovers will also adore the jeans timeline that goes from the beginnings of denim in the 16th century up to Beyonce's cut-offs at Coachella, as well as a fun denim facts and a glossary of jeans terminology.

Check out more of the "jeanius" addition to the site at Net-A-Porter.com.
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Filed under: Fashion, News, Denim, Designers & Brands
Tags: bootleg, cut-offs, denim, denim trends, high-waisted jeans, jeans, jeans boutique, kate moss, Net-a-Porter, skinny jeans, style icons, StyleIcons
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  • How to Wear Denim on Denim How to Wear Denim on Denim Play Perfecting the denim-on-denim trend can be tricky, so FabSugar shows you three effortlessly cool ways to wear this trend! The key to this look is finding denim washes that contrast well. Whether you want to go all out in head-to-toe denim, or want to ease into the trend with subtle denim accents, there is something for everyone!
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READER COMMENTS

(3)Add A Comment

david, 5-26-2010, 2:31AM

2 stars vote downvote upReport
david

we are wedding dresses online factory shop. www.yrshopping.com

Reply »

replica louboutin, 7-05-2010, 12:03AM

2 stars vote downvote upReport
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Reply »

petter, 7-28-2010, 5:20AM

2 stars vote downvote upReport
petter

Fashion history lovers will also adore the jeans timeline that goes from the beginnings of denim in the 16th century up to famous love quotes as well as a fun denim facts and a glossary of jeans terminology break up messages.

Reply »

 
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