Without a window into what is going to happen, potential clients may just stick with their same 'ol, same 'ol routine.
Celebrity hair colorist, Rita Hazan, owner of the Rita Hazan Salon in the heart of Manhattan, knows this. That is why she launched a new, interactive website which allows local and worldwide hair mavens to gather the latest trends and styling tips, as well as a glimpse inside what really goes on at this salon.
"I wanted people from all over the world to get a feel for what it's like to come to my salon," she says. "I wanted to give people the opportunity to ask questions that they may be afraid to ask their own beauty team."
And so far, the feedback has been amazing, according to Hazan. "People love the lessons and the educational videos that we have. They also like that they get to know about the people who work here before coming in." And, most importantly says Hazan, "They love Senor - my dog!"
But just because this full-service, luxury salon offers high-end services and treatments, doesn't mean the knowledge that Rita and her team have to share are out of reach to the budget-conscious -- or those outside the New York City area.
"Rita's World," the site's lifestyle and blog component, showcases tips from Rita and allows users to submit questions for Rita and her team to answer. Clients can also interact with Rita on Facebook and Twitter to receive links and content exclusives regarding beauty tips and new trends.
"Trends are pulled from the fashion shows that our team does here in New York," says Hazan, "and many of our stylists do a lot of editorial high fashion. They set the trends!"
In addition, seasonally-updated instructional videos on everything from hair color application, styling hair, self-tanning, makeup application and bridal updos, provide users with an in-salon experience without ever leaving their homes.
So what's the biggest hair trend to watch for this year? "Very subtle color - tone on tone," she says. "Multidimensional highlights that are subtle and not chunky."
To pick up more up-and-coming trends, visit Hazan's new site.
Want more ways to combine the Internet with the latest fashion? Check out Facebook's new plug-in with our very own StyeList!