It's been five years since his last -- and oh so beloved -- Alien fragrance came out. But we just learned that we'll only have to wait a few more months for his newest juice -- Womanity by Thierry Mugler.
WWD reports that Womanity is "a made-up word meant to associate with femininity, humanity and city."
Joel Palix, president of the Paris-based Clarins Fragrance Group Worldwide, which includes Thierry Mugler Parfums said "Mugler, buttressed by focus groups, sees the evolving quest of women as a drive to express themselves and their ideas. He created a Web site, Womanity.com, as a platform for dialogue. The more women connected with each other, according to Mugler's perception, the more creativity is released."
"In order to create content for the site, one idea is to provide the beginning of a story that will be finished by different women, each writing their own page. A contest will solicit ideas from women for a particular project or cause. The winner will work with Mugler in completing it."
The pink bottle has an Art Deco-inspired top and is meant to appeal to women of all ages. The juice itself was developed by Mane and combines both sweet and savory notes of fig and caviar. In a nod to the environment, the bottle is refillable and the packaging uses minimal cardboard.
The fragrance will launch first on the web in June, then in London at Selfridges on July 8, followed by major European cities and an exclusive to Bloomingdale's in mid-July. The eau de parfum spray starts at $58 for 1 oz and bath and body products will range from $40 to $55.