"Sex and the City 2" is generating multiple partnerships for Warner Bros.
First, Swarovski worked with the movie, providing it with sparkle and bling; then there's the deal with HP computers, which will have the characters using trendy technology; now, Macy's is getting a piece of this uber-successful franchise.
The department store chain will present Macy's Girls Weekend May 20 through 23 in anticipation of the movie's May 27 release.
In select locations, Macy's will host fashion events instructing women on how to pull together an outfit for a weekend with the girls. In addition, there's this collection of "SATC"-themed gifts with purchases:
- On Thursday, May 20, Macy's will give away "SATC2" advance movie screening passes to the first 50 customers in 55 markets across the country who make a storewide $100 purchase;
- On Friday, May 21, a limited-edition "SATC2" makeup-brush set, available only at Macy's, can be had at the Fragrance Bar with any $100 storewide purchase (while supplies last);
- On Saturday, May 22, Macy's customers will receive Hollywood movie cash (an $8.50 coupon towards the purchase of a "SATC2" ticket at select movie theaters across the country) with any storewide purchase of $100 (while supplies last).
- In addition, Macy's is running two sweepstakes -- one is for four tickets to the movie's New York City premiere at Radio City Music Hall; the other is for an exotic trip for four to Marrakech, inspired by the film. Entries can be made on Macys.com from May 4 through 11 for the New York experience and from May 4 through May 23 for the Marrakech adventure.
For more "Sex and the City 2" news, read how the TV series changed Kristin Davis's life.