whitney eve whitney port black bow sequin shorts

Sequin shorts from Whitney Port's Fall 2010 collection Whitney Eve. Photo courtesy of Whitney Eve

Whitney Port's claim to fame comes from her stints on the MTV reality shows "The Hills" and "The City." However, this young woman is set on making a new name for herself with her clothing line Whitney Eve. At a preview of her fall collection -- and Whitney Eve's second season -- in New York City on Tuesday, she shared some of her secrets with StyleList.

StyleList:
What's the inspiration for the second season?
Whitney Port: I combined my Los Angeles aesthetic and my New York aesthetic. I wanted to keep femininity, but mix it with a New York, streety edge. I played a lot with textures and classic silhouettes. There's a lot of sparkle and a lot of sequins – she's a glamorous rock-and-roll chick.

SL: You've been living in Manhattan for two years. What's your take on East Coast versus West Coast style?
WP: I think it's a lot more fashion forward here. Whereas New York is trendsetting, LA is trendy. New York is such a melting pot of cultures. Style is influenced by the world here, as opposed to the beachy vibe you get in Los Angeles.

SL: You've worked your way around the fashion industry, haven't you?
WP: I started at WWD as an intern, then I went to Teen Vogue and worked there as a fashion contributor, then to People's Revolution to do fashion PR, and then to Diane von Furstenberg. I decided that after all of those avenues, design was what I wanted to do and invested in myself and started this project.

SL: You called it a project.
WP: I kind of looked at it at first as an art project, just like a fun hobby, which is what I think a job should be. I started sourcing fabrics and making things that were pretty and beautiful that I would wear, and wasn't so savvy about the business of it. It's difficult – you do what you love and don't necessarily think of the business side of it. It's taken a bunch of people to reign me in, making it more affordable and accessible.

SL: So do you have any fashion regrets?
WP: The only thing that sticks out is this bright orange, kind of balloony, long-sleeve dress I wore that was forced on me, in a way. I wasn't strong enough to push back at that point. I've matured a little bit since then.

Read about the "Jersey Shore" star who plans to launch a clothing line.