The next time you're sniffing around a department store fragrance counter you may meet Ascent.
Today's WWD reports, "The program, built using the principles of aromachology, psychographics and kinesthetics, takes consumers through a series of questions with a scientific background," said Trudi Loren, vice president of corporate fragrance development worldwide for the Estée Lauder Cos.
"What is 'fresh and clean' to one person isn't necessarily to someone else," Loren told WWD. "These questions, images and sounds tie into how scent and emotion work together, and allow people to discover fragrances they might not otherwise try."
So if you're not sure if you gravitate towards fruity-floral, citrus or woodsy scents, Ascent can help.
The application is available in 10 languages and is now in use at Selfridges in London. A currently offers fragrances within the Aramis & Designer Fragrances division, such as DKNY, Missoni, Michael Kors, and Sean John, with the possibility of adding the entire Lauder portfolio in the future.
The iPod app will debut at Nordstrom in the U.S. at the end of this month, to coincide with the store's Half Yearly Sale.
For more fragrance news, find out which A-list actor recently signed a fragrance deal, which we really hope is called Moonlighting!