Eco friendly sure! But cost effective and efficiency friendly? LOL Hardly. A dress you can wear only once seems like a giant waste of money, plus you cant wash it. SO I guess its 'cool' for those who buy different outfits each day and all but for the majority of us who live day to day deciding whats 'worth it' and 'whats not', are gona find this althought a 'good idea' environmentally, is a bad idea economically.

DOnt get me wrong we need to make drastic changes JUST to prolong our existance on this planet...this is just a way for some designer to get some recognition, not a step in any right direction.

YES I know its about wedding dresses but whats the point of eco friendly wedding dresses? People hopefully dont have weddings ALOT of times outside once (and for those unfortionate ones, twice or more) so the practical application of this dress is moot. THe amount of reduction it assists in is so ..miniscule its a pointless endevour not also mentioning im sure they are gona require such a dress to be more expensive, which also the 'eco-ability' of the dress probably makes it impossible to store. Lets not also forget the potential chances of 'liquid' substances getting on the dress during reception and or honeymoon.

My point being...this seems like alot of thought in a really dumb idea.

Two points: 1. This would have been a much more interesting article if you had followed through with a video or photographs showing the transforming dress styles.
And 2. Using Ms Taylor as your attempt at humor; very poor taste. She doesn't deserve that.
Doesn't it ever occure to you that what you're saying just might be hurtful? Stop It!

i happen to love this idea (although i'm not a huge fan of the design of the dress itself). i just recently got married, and it kills me that we spent so much money on a dress that i loved but can never use again. if i could have gotten something that i could love wearing at the wedding and then be able to wear later in its other, varying-degrees-of-dissolving forms, i would have jumped on it.

digi's point, however, about not being able to wash the dress is a good one.

1. It's ugly. The "wedding dress" looks like ten miles of wadded up toilet paper.
2. Each "new" dress looks exactly like the old dress with minor color variations.
3. It's stupid. This is a "design" by somebody with way too much time on his hands and way too little talent in his tiny bag of tricks.

This is probably one of the stupidest ideas I've ever heard of. Why not just be able to maybe zip or take out a few stitches to make the dress shorter, take the sleeves off or what ever. I'm sure their is a different way to go about altering a dress in minutes to make it different. Also has anyone thought how they are going to dry it? The bride waits for it to wash and dry so she has her dress to wear after the wedding. Or am I thinking in a different direction? This boggles my mind, but most things do. All women want to keep their wedding dress, even if they will probably never wear it again. They want to show it to their daughters if they have one, or perhaps their grand daughters. Or even just to look at it, because it brings back such wonderful memories. That is if the marriage last..LOL

Yeah.... All you need is a bride who cries or rain and you're in trouble..... Who was the Einstein who thought of this?

REALLY?? Is this really an important topic of the day? If a bride is so concerned about the planet and going green then do what some women who have no choice do....buy preused. Then you are recycling and when you are done with it, turn around and sell, or better yet, give it to some other poor girl that can't afford a monstrosity like the one above. And to the person who said;
"i happen to love this idea (although i'm not a huge fan of the design of the dress itself). i just recently got married, and it kills me that we spent so much money on a dress that i loved but can never use again"
If you seriously think this dress would be cheaper than a traditional one? yeah right! I'll bet you spent a lot less than this one would cost you.

eco -everything is all the rage, and many companies are using deceptive marketing techniques to lure in eco-friendly customers.. take a look at some of the surprising common deceptions:

http://www.curiousbee.com/original/greenwashing.htm