Model Jessica Hart's Comfort Fashion Secret: Footzyrolls

by Ben Widdicombe (Subscribe to Ben Widdicombe's posts)
Posted May 10th 2010 at 8:00PM

Model Jessica Hart. Photo: Getty Images

"Oh my God, I love these," model Jessica Hart said of her new style secret: Footzyrolls, a range of ballet flats designed to be rolled up in a woman's purse and slipped on during a day otherwise spent in heels.

Hart spoke to StyleList at the joint birthday of actress Rosario Dawson and Yellow Fever designer Jamison Ernest at the Kastel lounge in the new Trump SoHo building in New York City. "These are the best thing ever, seriously," Hart said. "I love them!"

Footzyrolls -- seen on the feet of celebs like Audrina Patridge, Blake Lively, Kim Kardashian, Lake Bell, and Mariska Hargitay -- come in bold colors and even include a cloth bag for you to stash your heels in while you're wearing them.

The flats are especially popular for fashion professionals who need to travel between meetings but don't like the damage a city sidewalk does to their feet when they're in a pair of Jimmy Choos.

Described on the company's Web site as "your new best friend (minus the annoying Facebook status updates)," Footzyrolls sell for $25 - $30 and are available online.

Meanwhile, read why UGG knockoffs are bad for your feet.

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Filed under: Accessories, Fashion
Tags: Audrina Patridge, Blake Lively, footzy rolls, Jessica Hart, kim kardashian, rosario dawson, yellow fever

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READER COMMENTS

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Sierra, 5-11-2010, 4:39PM

How stupid are we to buy the shoes that the models can't bear to wear? If anything says that American women are slaves to fashion and have a herd mentality, it is this story.
Secretaries, teachers, flight attendants, and many others of the 1950's and even into the early 1960's, wore heels all day long. Those women are just as healthy and have no more joint problems than their counterpart housewives who stayed home. Obviously, the high heels of that era were designed as a shoe first with fashion being secondary. Now our shoes are designed as fashion accessories with barely a thought given to their functioning as shoes.

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