liberty of london mens floral shirt

A traditional Liberty of London print men's shirt. Photo:

Simon Doonan must be beside himself with happiness.

The iconic creative director of Barneys New York wears nothing but Liberty print woven shirts -- it's his signature, not unlike Austin Powers's – and now Doonan is about to have much more to choose from.

Liberty of London has entered into a licensing pact with Italian company Slowear Group to launch a collection of contemporary menswear.

This deal, the first licensing agreement for Liberty in its over 100-year history, will debut in June at men's fashion week in Milan. The 200-piece collection -- expected to include shirts, trousers, outerwear, and knitwear -- will be available at retail in the United States, United Kingdom, Italy, and Asia for Spring 2011.

It's all part of the move to get the dusty but beloved company's image into the future. After the smash hit Liberty had with its capsule collection with Target, this British brand knows there is an appetite for cool, floral prints in contemporary fashion circles.

And Manolo Blahnik is "curating" the retailer's holiday season. Expect a women's deal to be signed when the company finds the right partner.

Groovy, baby!

In other menswear news, read about Sean "Diddy" Combs's new deal with Macy's.