And the star's latest takes a cue for her love of reality programming, and drawing her artistic fans into the mix.
To support Breast Cancer Awareness Month in October, Kardashian is running a contest now to help design the sleeve of her new signature fragrance rollerball. Up until May 17th, designers-in-the-making can create and email a Kim-inspired design to firstname.lastname@example.org. Kardashian will sort through all of the entries to pick a top three, which will then be displayed on her website on May 17th for the public to vote on their favorite.
The grand prize winner will be revealed on October 1st, and will spend a day one-on-one with Kardashian, to see how the design for the woody and sweet light floral goes from dream to reality.
The winning rollerball design will then debut on Sephora shelves in October, and 10% of all proceeds will benefit the Young Survival Coalition -- which supports young women who are diagnosed with breast cancer.
"I always turn to my fans for inspiration and advice. I'm so excited to see what unique, gorgeous designs they come up with. This is such a great opportunity for them to do something fun while giving back to an amazing cause," says Kardashian.
We've noticed that the beauty-obsessed star has a penchant for pink-and-black shade pairings; her website, current fragrance bottles and personal makeup picks are all saturated in the color scheme.
Might the new designer expand on the star's favorite shades, or will an entirely new direction take flight?
Guess we'll just have to tune in next week to see.