Asos Launching U.S. Site in September
The always stylish Asos U.K. site. Photo: Asos.com
A new Asos site tailored for American shoppers will debut in September with a U.S.-focused homepage, prices in dollars, and no British terminology. Separate sites for France and Germany are also on deck after the U.S. launch, WWD reports.
It's no wonder the site, which features the hottest trends at completely affordable prices, is branching out to America. Out of the $331.4 million that Asos made between March 2009 and March 2010, the U.S. accounted for almost 7 percent of those sales, which is more than any other country outside the U.K.
Nick Robertson, the founder and CEO of Asos, tells WWD that within 3 to 4 years, he thinks Asos's business in the U.S. will actually equal that within the U.K.
While Asos already has a huge amount of variety -- they stock 37,000 styles for men and women, with 1,500 new styles added each week -- the U.S. site will add even more options, with a company representative being assigned to scout the U.S. market to focus on homegrown merchandising strategies.
Products on the U.S. site will initially be shipped from Asos's London headquarters but once Stateside business hits a certain level, a warehouse will open over here as well.
How does Asos.com measure up to your other favorite online retailers, and will you start visiting it more now that there's a U.S. site? Let us know in a comment.
In other news coming out of the U.K., Liberty of London is launching a menswear line in the U.S.
Tags: asos, asos.com, british brands, online shopping, online shopping sites




Brigitte, 7-26-2010, 10:22PM
My hope is that with a U.S. warehouse shipping within the U.S. will be free. I love Asos but only shopped there once because returning a ton of dresses that weren't my size cost me more than it was worth. Haven't shopped there since, which was over a year ago probably.
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