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'Mood' Nail Polish by Perfect Formula Coming This Summer

by Grace Gold (Subscribe to Grace Gold's posts)
Posted May 14th 2010 at 10:00AM  
9 Comments
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Perfect Formula's summer pastel shades will launch in June. Courtesy photo.



The Mood Ring has begotten many things. A fashionable finger fad in the mid 1970s, the thermochromic crystal bauble -- itself inspired by early thermotropic forehead thermometers -- went on to drive such 80s fixtures as mood lipstick and Hypercolor t-shirts.

Now, it's being reinvented again, returning to our fingertips in the form of a nail polish.

That's right, Perfect Formula is launching a summer nail polish line that changes color depending on your mood.

But is it really possible that can polish can be as bipolar as we are?

The secret lies in the changes of body heat, which triggers the polish to either transform into cool, deeper tones or warm, brighter hues. Our body temperature cools as we relax or are happy, and heats up when we're excited, nervous or angry.

The environment can of course play with the look of the polish shades too, which you'll instantly see take effect when carrying a steaming cup of coffee or dipping into the pool for a brisk swim.

"A lot of times, your nail beds and tips will be different temperatures, so it looks like a funky French manicure!" founder Shari Gottesman tells StyleList.

Talk about a conversation starter.

A crop of sunny pastel shades with offbeat shades like buttercream, light green and lavender will also launch beside the mood changers in June, and are expected to be a hit among the brand's loyal QVC following.

Gottesman comes from a family with decades-old roots in the paint manufacturing business, to which she expanded into nail lacquers in the 90's. Large pepto bismol pink buckets lined the floors of Gottesman's Upper West Side, NY apartment when StyleList visited for the polish launch event, as a way to illustrate the massive tubs of nail lacquer companies purchase to mix their own shades with.

"I was in the right place at the right time! QVC needed a new nail lady, and someone recommended me!" says the bubbly red-headed Gottesman.

So after a lifetime in the biz, we wanted to know: what is the perfect formula?

"All of my polishes contain keratin and calcium to strengthen nails, and I use a higher percentage of raw materials for a slightly thicker polish that dries harder and stronger. And since I go straight from manufacturing right to the retail counter, I can do it for much less than anyone else can," says Gottesman.

This woman speaks our language.
Read All Comments
Filed under: Beauty, News, Makeup
Tags: mood nail polish, mood ring, MoodNailPolish, MoodRing, nail polish, NailPolish, perfect formula, PerfectFormula
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READER COMMENTS

(9)Add A Comment

blanca, 5-16-2010, 5:28PM

2 stars vote downvote upReport
blanca

Mood changing Nail Polish tht so hot...iWant 2 but it just hearin about it

Reply »

Melanie, 5-16-2010, 10:19PM

2 stars vote downvote upReport
Melanie

I have researched on Google and QVC to find out when this releases, it would have been nice if the author wrote the actual date, as items sold on QVC tend to sell out quickly, especially items new & fun like this mood nail polish. To my dismay, I can not find the program scheduling date or the release date of the product! If anyone has info on this, please email me at wecarebookstore on aol. Thanks!

Melanie

Reply »

Deb, 5-16-2010, 10:15PM

2.5 stars vote downvote upReport
Deb

Sounds very cool, but I wish they showed photos of the actual polish instead of the pastels. It might look too garish on fingernails, what with the constant changing and possible tie-dye effect. I'd be willing to try it, though.

Reply »

Kim, 5-16-2010, 10:55PM

2.5 stars vote downvote upReport
Kim

Mood nail polish ahs been around forever,,both professionally and to the public, been a nail tech for 15+yrs. The stuff is great and fun but deffinately not new, this brand, perhaps, but not the idea. Clients love it.

Reply »

dickn2000b, 5-17-2010, 12:09AM

1 star vote downvote upReport
dickn2000b

What I want to know is what color does it turn when she's horny?

Reply »

JL, 5-17-2010, 1:43AM

2.5 stars vote downvote upReport
JL

Killed it for me when they said QVC would be featuring it. I used to love shopping there, but lately it seems like 99.9% of their stuff is made in China. Look at the descriptions of their products and you'll see. Now if something happens to catch my eye, I'll look where it's made. If it doesn't say China, I may purchase it. Hopefully this product will be USA made. Please, oh please!!

Reply »

Tammy, 5-17-2010, 2:18AM

2 stars vote downvote upReport
Tammy

I bought mood polish from an online store for my daughter. They had about 5 different colors. She will get it in 2 weeks for her birthday and she's excited. She will be 14 and loves mood rings so this should be fun for her. The store is Justice, which sells clothes for girls. They are also in the larger malls. It was less than $3 a bottle. Why wait until June and spend a lot of money for this stuff?

Reply »

raquel, 5-24-2010, 9:56PM

2 stars vote downvote upReport
raquel

I want to buy mood nail polish...where i can pay????

Reply »

raquel, 5-24-2010, 9:59PM

2 stars vote downvote upReport
raquel

I want to buy mood nail polish...where i can pay????

Reply »

 
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