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14-Year-Old Blogger Tavi Lectures on Gen Y, Creepy Cults and Wanting to Belong

by Grace Gold (Subscribe to Grace Gold's posts)
Posted May 14th 2010 at 4:33PM  
4 Comments
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Tavi Gevinson onstage at the L2 Generation Next Forum. Photo: Grace Gold

People just can't get enough of Tavi.

The 14 year-old known-by-first-name-only fashion blogger was a featured speaker at the L2 Generation Next Forum in New York today, where the precocious teenager headlined alongside CEOs, presidents, publishers and even a U.S. State Department head.

The group lectured about the buying and branding culture of the current young 'Generation Y' to a packed room of marketers, retailers, media and other industry insiders who paid upwards of $500 to $1,000 for a seat in the house.

"We're over trends in two seconds," sniffed Tavi, who is known for her Daria-meets-Lisa-Simpson dry wit and unwilting self-assurance on The Style Rookie blog. "Teens want to be cultured, we want to know the story behind a brand. And I want to feel like I'm buying a piece of art to wear," advised Tavi, while the audience eagerly scribbled notes.

Wearing her signature bottle glasses and gray-tinged bob, Tavi worked the stage with confidence in low vintage heels from Beacon's Closet, seafoam green socks with girlish white ruffles from American Apparel, a black sequined shirt dress a friend made for her, a sharp yellow Miu Miu collar, and a green patterned Proenza Schouler shirt.

"Teachers, parents and tv shows are always telling us to be ourselves," said Tavi with an exasperated eye roll. "But what we want more than anything is to belong, to feel like we're in a clique. But I don't mean a cult -- that's creepy," said Tavi to a room full of laughs.

Even though the blogger is spotted in an endless barrage of brand and designer names, Tavi does have a far-and-away favorite.

"Comme des Garçons is what I most identify with. I feel like it really represents who I am."

We couldn't help but wonder: is Tavi buying those designer pieces with her lunch money?

And while the youngster held the audience in rapture for her entire presentation with the kind of savvy that typically comes from a seasoned and much older professional, everyone was reminded of her tender years when Mom escorted her out of the conference before a racy sex industry lecture with Make Love Not Porn's Cindy Gallop followed.

Hey -- at least this time, Tavi wasn't grounded.
Read All Comments
Filed under: Fashion, News
Tags: gen y, GenY, L2 Generation Next Forum, L2GenerationNextForum, Tavi, tavi gevinson, TaviGevinson, the style rookie, TheStyleRookie
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READER COMMENTS

(4)Add A Comment

Camae, 5-15-2010, 4:21AM

2 stars vote downvote upReport
Camae

I enjoyed reading that and did go and check out her blog. It was worth it she's a lot of fun to read.

Reply »

LacyLeathers, 6-29-2010, 3:53PM

2 stars vote downvote upReport
LacyLeathers

Tavi is just the freshest thing around. We love that she's found a outlet and hobby which has been showing us what she's made of. She has rocketed to the space of our dreams and we can share with her and she with us. I have found a new friend in Tavi. I love that she has made fashion less stuffy and much more fun. Tavi needs to learn H.A.L.T. and ALWAYS save the last 1/4th for HER ONLY no one else get that piece....Till she MARRIES!!!! Or folks will eat her alive. As we have observed the elders getting in their claws. Nasty people are threatened with youths looks, energy, fresh outlook, and as they age, get CRANKY!!!! SO BE IT! Just keep it to yourself.... We fly high and you stay LOW.. enough room for all of us.. And some day soon Tavi will be buying some "desiger rags" with her very own MONEY! While thrifing I have found many cast offs "to die for"... And if some pass her some all the better.....Comme des Garcons and Rei are also my favorites, and have been for many years...the best is just too good to waste...... Tavi has taste and class. She's 14 and has my STAMP OF APPROVAL.... Throw us something Tavi....we will be checking you out daily.....But put them 14 year old FEET up and read the FUNNIES TOO! Burn out is not pretty!

Reply »

gail, 12-08-2010, 7:01PM

2 stars vote downvote upReport
gail

These "personalities" seem to come out of the ether - personally I think our kids (as well as ourselves) are being manipulated. And where the heck does she get the money is a fair question - show biz sucks - full of perverts and manipulators big time - users of children and others

Reply »

Harley, 12-07-2010, 1:21AM

2 stars vote downvote upReport
Harley

If fashion sense is going to be based on the outfit Ms. Tavi is wearing in the above photo then American women and girls are doomed to wander the malls in granny-frump-designer rags. You've got to be kidding me?! Fashion advise from that kid in that picture? Gullible people paid lots of money to hear/see her?! Really?! (LOL LOL LOL)

Reply »

 
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