Veronica Brett Post-Mastectomy Swimwear Helps Breast Cancer Survivors Feel Sexy
Veronica Brett post-mastectomy swimwear comes in red or black. Photos: Larsen & Talbert
Patricia Brett, founder and designer of the Veronica Brett swimwear collection for breast cancer survivors and pre-vivors (women who have had risk-reducing surgeries), is trying to make the experience a little bit easier.
After testing positive for the BRCA1 gene, Brett had a prophylactic bilateral mastectomy at age 39. Her sister Regina, diagnosed at age 41, is a 12-year survivor, and Regina's daughter Gabe, who also carries the BRCA1 gene, opted for risk-reducing surgery at age 29. All three were frustrated by the lack of designer-quality swimsuits available.
"I specifically created the Veronica Brett swimwear collection to help post-mastectomy women feel confident and sexy all over again," Brett tells StyleList.
"Breast surgery can be a difficult experience for many women. I wanted to create a product that would give them back their self-confidence and help them get back on the beach, active and out there again."
Brett named the line in honor of her aunt, Veronica -- one of three of her aunts who have died of breast cancer. She tells StyleList the response to the collection, which debuted this spring at veronicabrett.com and select boutiques, has been amazing.
"[Women] tell me they have been looking for this type of fashionable post-mastectomy swimwear for years," Brett says. "Some burst into tears and hug me. I received a voice mail the other day from a six-year survivor who saw the Web site; her message was the following: 'Getting in touch to thank you for the incredible work you are doing... and how amazing it is... bravo, bravo, bravo!'"
Brett certainly seems to have found an underserved niche: A 2008 survey found that of more than 400 breast cancer survivors surveyed, 0 percent were satisfied with the mastectomy swimsuits presently available.
"What really sets the Veronica Brett collection apart is that it is a luxury fashion brand as opposed to the medical apparel currently on the market," Brett says. "Our swimwear is made of exquisite Italian fabrics with buttery soft linings. Every detail of the suits has been carefully considered, down to the little loops on our lace-front halter."
Brett says an intricate interior construction of pockets can conceal a prosthetic breast as well as properly fit a reconstructed breast. The collection features three one-piece silhouettes, retailing for $198: bandeau (sizes 2 to 14), front-lacing halter (sizes 2 to 16), and a classic wrap (sizes 4 to 16), available in red or black. The chic styles are meant for lounging on the beach or taking a quick dip in the pool, not lap swimming or diving.
"The suits have been strategically designed to cover surgical scars while still giving a semblance of cleavage," she says. "In addition, Veronica Brett is the only post-mastectomy swimwear collection available in sizes starting at 2. And the best part: It doesn't look like post-surgery swimwear, so everyone can wear it."
Brett says she plans to expand her current collection with new colors and styles each season.
"As for other items, I'm keeping an open mind and listening to what women really need and, as importantly, want," she says.
A percentage of annual sales are earmarked for breast cancer research and for organizations that provide support services.
Meanwhile, read about three celebrities who are going bare to raise breast cancer awareness.
Tags: breast cancer, breast cancer research, mastectomies, patricia brett, post-mastectomy swimwear, summer 2010, Summer2010, swimwear, veronica brett swimwear







Dana, 5-16-2010, 8:26AM
All she needs to do now is make them more affordable for those who cant. Treatment and medication is expensive and wtih health insurance today limiting what they pay for $198 can be a weeks worth of medication or a follow up appt.
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