Rima Fakih, a 24-year-old brunette from Dearborn, Mich., who says that deep down she's a nerd, was crowned Miss USA 2010 at Planet Hollywood Resort & Casino in Las Vegas, wearing a white strapless mermaid-style gown.
Fakih, who is of Lebanese descent, is the first Arab-American to win the Miss USA crown.
She told the audience that she sold her car, "a Ford," to pay to compete in the Miss Michigan USA pageant. "I wasn't going to let financial problems stop me from living my dream," she said.
After being crowned, the beauty admitted she wanted pizza. (We like her already!)
Even though Fakih gave a somewhat incoherent answer to the judges' final question as to whether insurance should pay for women's birth control pills, she ultimately said yes, and it clearly didn't prevent her from clinching the title.
Fakih began her stint as Miss USA 2010 by giving a shout-out to new boss Donald Trump, who owns the pageant, saying, "I want to thank the boss for hiring me."
Miss USA 2009, Kristen Dalton of North Carolina, turned over the crown and title to Fakih, who will go on to represent the United States in the Miss Universe pageant, also owned by Trump.
Miss Oklahoma, Morgan Elizabeth Woolard, was first runner-up; Miss Virginia, Samantha Casey, was second runner-up; and Miss Colorado, Jessica Hartman, who won the pageant's evening gown competition, placed fourth.
Earlier in the evening, the contestants wore orange foil print "Tie Me Up" bathing suits by Kandy Wrappers, the pageant's official swimwear sponsor. Miss Maine, Katherine Ashley Whittier, who won the bathing suit competition, placed fifth overall.
The self-inflicted controversy which brought a lot of intentional publicity to this year's pageant -- contestants posing for their official photos in racy lingerie -- was referred to several times during the pageant.
Co-host Natalie Morales of the "Today" show told the audience, "We thought we would let you judge for yourself," and then the pageant aired a video montage of the contestants in their "glam" shots.
Later, Miss Maine was asked about the provocative pics by Trump's wife, Melania, who was one of the judges. "I felt beautiful," Whittier told the live audience, who cheered her on.
Top ten finalist Miss Alabama, Audrey Moore, was voted "Miss Photogenic" by the pageant viewers based on the lingerie shots.
The pageant's judges also made waves: Flamboyant Olympian Johnny Weir wore two different outfits, one featuring dramatic psychedelic fringe that framed his face, the other, a shiny black-and-gold ensemble, which involved a headband, of course.
And actor Oscar Nunez elicited boos from the audience when he started to ask his final question about Arizona's controversial immigration law. He had to shush the crowd, admonishing them to "listen to the question" before reacting.
Do you think Miss Michigan deserved to win? Who was your pick? Leave a comment.
Meanwhile, Fakih has company in the stumble department. Read about the spills a prior Miss USA winner took at the Miss Universe pageant.